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BizReport | Advertising January 03, 2018

Advertising 2018: Don't ring out the old

While articles focus on the New Year, new technologies, new ways of connecting with consumers, research shows how important it is not to ignore more traditional channels. ... >>

BizReport | Social Marketing December 15, 2017

Millennial brand ambassadors - it takes one to know one

Millennials comprise the largest group of consumers and they are an uncompromising bunch. Engaging with Millennials requires passion, honesty, and social awareness - exactly the qualities that Millennials themselves demonstrate. ... >>

BizReport | Email Marketing June 15, 2017

Consumers opting for brand-only email accounts to manage inbox

More than one in three consumers have a separate email account purely for receiving messages from brands, according to new research from Yes Lifecycle Marketing. However, this is a good thing for marketers. ... >>

BizReport | Advertising June 12, 2017

Research reveals role of video ads in Millennials' perfume purchase process

Video advertising is more influential than television advertising when it comes to influencing Millennials' fragrance purchases, according to a brand new report by outstream video firm Teads and Global Web Index. ... >>

BizReport | Loyalty Marketing May 23, 2017

60% of Millennials will pay more for a brand that has positive impact on society

Social consciousness is leading to four in ten consumers abandoning brands that they do not feel make a positive impact on society, according to new research from Mediacom. ... >>

BizReport | Email Marketing December 01, 2016

Surveys reveal email still going strong

Fluent's second annual Inbox Report suggests that Americans are more addicted to email today than ever before. ... >>

BizReport | Trends & Ideas November 30, 2016

Millennials prioritize travel over paying off debts or investing in a home

Millennials, the second-largest group of consumers in the U.S., are traveling more for both business and leisure than any other generation before them, according to a new study from research firm GfK, and that is great news for travel companies.... >>

BizReport | Loyalty Marketing November 25, 2016

Millennials demand simple loyalty programs accessible via mobile

The extent to which UK retailers are losing out on a loyal, valuable customer base by failing make their loyalty schemes appeal to Millennials is revealed in new research from Eagle Eye Solutions and YouGov. ... >>

BizReport | Ecommerce November 23, 2016

Among Millennials, convenience trumps security

Despite harboring security concerns around the sharing of personal data with retailers via mobile, apps, and the Internet, the convenience of such technologies outweighs the risks, according to a new study from LexisNexis Risk Solutions. ... >>

BizReport | Advertising November 18, 2016

Hook in Millennials with video ads

Video ads are key to engaging Millennials as new research reveals this age group are more likely to make a purchase after exposure to this format.... >>

BizReport | Mobile Marketing October 28, 2016

Meet the mobile experts - the Mobile Prodigies

New research from Verve redefines Millennials and Generation Z into one expert mobile demographic and reveals just how much value they put on their mobile devices. ... >>

BizReport | Email Marketing October 25, 2016

Millennials embrace marketing emails via mobile

Millennials in the U.S. are becoming more tolerant of marketing emails, reveals a new study from marketing technology firm Mapp Digital, and prefer email over other marketing channels. ... >>

BizReport | Social Marketing October 21, 2016

Millennial-led SMBs defining new world order for marketing

Small and medium sized businesses led by Millennials are changing traditional marketing on its head and defining a "new world order", according to new research released by video-editing app development firm Magisto.... >>

BizReport | Loyalty Marketing October 11, 2016

Forge brand loyalty with Millennials with personalization of offers

American Express conducted research among Millennials alongside a psychologist and found that Millennials expect more personalization from brands than any other age group.... >>

BizReport | Ecommerce September 21, 2016

54% of Millennials plan to spend significantly more this holiday season

There are 13 weeks until Christmas, but many shoppers have already begun their holiday shopping. Among those are Millennials who, according to Rubicon Project's latest poll, plan to spend considerably more this holiday season than last year.... >>

BizReport | Social Marketing September 01, 2016

Young employees want social media integrated into the workplace

Workers who are Generation Z or Millennials want more social media integration in their workplaces, according to new research released by HR executive network and research firm Future Workplace. ... >>

BizReport | Advertising August 31, 2016

Snapchat rumored to be rolling out behavioral targeting for advertisers

Snapchat is one of the most-downloaded apps in the U.S. and, as of the third quarter of this year, will be rolling out behavioral targeting capabilities. ... >>

BizReport | Social Marketing August 23, 2016

Millennials most influenced by family online

Millennials are most influenced by their friends and influencers on social media, right? Wrong, according to new research. The younger generation is, in fact, more likely to be influenced by those much closer to them - their family. ... >>

BizReport | Trends & Ideas August 19, 2016

Millennials - the 'work martyrs' of the U.S. workplace

New research suggests that the 'entitled Millennial', the largest generation in the workforce, harbors attitudes to taking a vacation that will come to negatively affect the U.S.'s work culture.... >>

BizReport | Mobile Marketing April 20, 2016

Report: Texting more important for Millennials

When it comes to Millennials, texting may be a brand's best advertising weapon. That according to new data out from OpenMarket, which reveals that Millennials would rather lose calling options than texting, and that most (76%) agree that texts are... >>

BizReport | Social Marketing April 18, 2016

Millennials need you to comment on their vacation photos

When Millennials go on vacation you can be sure they will post photos of their experience to social media. New research from Expedia reveals that it is important to them that those posts generate attention.... >>

BizReport | Trends & Ideas March 29, 2016

'Cord nevers' main drivers of rise in mobile video consumption

Nearly half of all online video viewing now takes place on a mobile device, according to Ooyala's latest Global Video Index which suggests that Millennials - aka 'cord nevers' - are behind it all. ... >>

BizReport | Social Marketing March 29, 2016

Social ads influence Millennials' purchase decisions

Social media advertising has the power of persuasion over Millennials in the U.S., according to new figures released by Deloitte. ... >>

BizReport | Email Marketing March 25, 2016

Don't rule out email when communicating with Millennials

Marketers looking to engage Millennials just need to hop on to a social media network, right? Not necessarily. According to new research from Epsilon, Millennials are just as likely to respond well to old-school tactics such as email and printable... >>

BizReport | Advertising March 15, 2016

Millennials accept ads that support income of their favorite digital celebs

In the face of a plethora of media attention on ad blocking comes research from Defy Media that shows Millennials appreciate their favorite digital celebrities need ads on their channels to earn a living. ... >>

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