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BizReport | Mobile Marketing May 10, 2012

Millennial Media: Finance a hot mobile property

A new report from Millennial Media finds a large number of their platform users are accessing financial information through mobile devices. Finance, in fact, was the number one vertical for Millennial Media in 2011, increasing more than 300% Year over... >>

BizReport | Mobile Marketing April 19, 2012

Millennial Media: Mobile made big impact on March Madness

Just a couple of years ago video streaming changed the way sports fans viewed the NCAA Men's Basketball Tournament - March Madness. Now, it's mobile that is changing the way we see March Madness, according to the latest Millennial Media... >>

BizReport | Research March 16, 2012

For mobile ads, bigger is better

The IDC predicts tablet shipments will surpass 100 million this year. In Q4 2011 more than 28 million shipped globally, a 56% increased quarter-to-quarter. Prior to the 100m forecast, the IDC predicted 2012 tablet shipments would push nearly 88 million.... >>

BizReport | Mobile Marketing February 28, 2012

Millennial Media launches self-serve solution

A new offering from Millennial Media should give app developers and businesses in the mobile space a new way to create an engaging mobile space. Called mMedia the platform allows mobile businesses to quickly create and launch mobile opportunities and... >>

BizReport | Research February 23, 2012

Millennial Media: Mobile impressions up 21% YoY

Whether it's reading the local paper, streaming last night's television programming or catching up with social networks, Americans are spending more time online than ever. And their content consumption isn't just with entertainment or information - they're also being exposed... >>

BizReport | Mobile Marketing February 06, 2012

Nexage: 100 billion ads requested

Tablets and smartphones are making it simpler for consumers to find the information they need; they're also making it simpler for advertisers to connect with consumers whether at home or the office or on a commuter train. According to one... >>

BizReport | Mobile Marketing January 30, 2012

Mobile platform serves ads to app users

A new addition to the mobile space could help brands take better advantage of appvertising. Called the App Engagement Program, the Millennial Media offering gives brands the ability to serve mobile ads to users who have downloaded the brand's app.... >>

BizReport | Mobile Marketing December 21, 2011

Connected devices pushing mobile usage

While smartphones are pulling more consumers into the mobile web, connected devices - tablets - are pushing more usage. According to a new report from Millennial Media connected device ad impressions are up, as are WiFi ad impressions.... >>

BizReport | Mobile Marketing December 09, 2011

Content consumption on the up via mobile

Using mobiles to continue or sustain in-market presence is becoming a bigger piece of the mobile pie according to new data from Millennial Media. Their research shows a growing number of mobile advertisers are using their platform to sustain or... >>

BizReport | Mobile Marketing November 11, 2011

Study: Tablets pushing online conversions

When it comes to mobile shopping, move over phones and make room for the tablet. According to new data released from Jumptap, tablets are the 'device of choice' for mobile shoppers; in fact tablets are so 'in demand' for shoppers,... >>

BizReport | Mobile Marketing October 07, 2011

Mobile payments to hit $170 billion by 2015

Mobile brands and mobile consumers are rapidly approaching a new crossroads - that of the mobile payment intersection. To date most mobile consumers have researched but not necessarily made purchases from mobile devices; that, according to a new Juniper Research... >>

BizReport | Research August 25, 2011

Survey: Retailers like mobile, don't like click-thrus

Tablets and smartphones are flying off store shelves, consumers are increasing their data plans and spending more time consuming content via these devices. That means mobile is ripe for the advertising pick, right? Not so according to many marketers, who... >>

BizReport | Research July 18, 2011

Reports: YouTube, iPhone tops for video viewing

Viewers are consumed with video content. Whether on the computer or on mobile devices, the amount of video content viewed each month continues to increase. According to two reports, however, two platforms are leading the way: iPhones and YouTube.... >>

BizReport | Mobile Marketing June 06, 2011

How mobiles are changing the face of commerce

Consumers are becoming more comfortable with their smartphones according to new research from Compete and comScore; both studies find that American consumers are using smartphones for more than talking and texting, with some now using hand-helds to pay for things.... >>

BizReport | Mobile Marketing April 20, 2009

Millennial Media introduces scorecard for mobile Internet advertisers

Reach and engagement have been put at the center of a new set of monthly, advertiser-focused metrics that will give a better understanding of the U.S. mobile ad market.... >>

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