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BizReport | Mobile Marketing September 11, 2015

Experts: How the AOL/Millennial deal will impact mobile

Advertisers and agencies want to know: what does the AOL/Millennial Media acquisition mean for the online and mobile spaces. Two experts offer their insights as to what this deal could mean. ... >>

BizReport | Internet September 10, 2015

Experts weigh in on AOL/Millennial Media acquisition

Going in to the holiday weekend we learned AOL is set to acquire Millennial Media leaving many of us with a single question: what does this mean for the mobile space? ... >>

BizReport | Mobile Marketing March 04, 2015

Millennial Media: Video increases engagement

The mobile space is changing fast and not just in the size of tablets and smartphones. According to Millennial Media's new 2014 Year in Review Mobile Mix, the biggest mobile players are trading places when it comes to market share... >>

BizReport | Mobile Marketing January 26, 2015

Reports: Mobile economy flourishing

Mobile devices are helping shoppers find new products on store shelves. That is the takeaway from a new Ninth Decimal report which finds most shoppers (70%) are trying new products/brands after seeing mobile ads for those products.... >>

BizReport | Mobile Marketing September 05, 2014

Mobile Roundup: Apps pushing engagement, Latin American adoption to skyrocket

In today's mobile roundup: where the next mobile hotspot will be (hint: it's generally warm there) and how brands are engaging now - and how they should act in the coming months. ... >>

BizReport | Mobile Marketing May 05, 2014

Study: Mobile travel revs to top $55b

Over the next four years the mobile travel vertical is expected to see significant growth, moving from $16 billion (2013) to just over $55 billion by 2017. But how are consumers using mobile to find, book and enjoy trips? New... >>

BizReport | Mobile Marketing February 20, 2014

Report: Triple-digit growth expected for connected devices

Starting this year, connected devices are going to begin corning more of the mobile market share. According to a new report out from Millennial Media connected devices could see growth in the triple digits with Wearables leading the pack (947%... >>

BizReport | Mobile Marketing February 14, 2014

Reports: Fashion Week, Olympics driving people to mobiles

Smartphones are crucial for Fashionistas, especially during Fashion Week. According to a recent Millennial Media, On Device and the IAB survey most (76%) 'fashionistas' - women interested in fashion - were 'heavily engaged' with their smartphones during New York's Fashion... >>

BizReport | Mobile Marketing February 06, 2014

Reports: Mobile hopping for advertisers, developers

Look for more strategy in the app space. That according to new data out from Millennial Media which indicates more app developers will be strategizing for better monetization over the coming year. This as more consumers switch or upgrade into... >>

BizReport | Mobile Marketing September 27, 2013

Tools to measure the impact of mobile campaigns

The uptake of home computers was huge in the 1980s and 1990s, but the uptake of mobile has been even bigger. According to data out from AdTruth more than half (56%) of US adults now have a smartphone; those users... >>

BizReport | Research September 11, 2013

Viggle: Mobile screens improving TV ad spend

New data from Viggle shows a connection between mobile screens and television ad campaign performance. According to their new study, conducted by Nielsen, a major brand found their campaign performed better when viewers saw an ad on television while they... >>

BizReport | Mobile Marketing August 12, 2013

Report: Smartphone users spending more time on retail sites

Smartdevices are pushing more people to spend more time online - and much of that time is spent on retail websites. That according to new data out from Millennial Media, which indicates time spent on mobile retail sites (via smartphone)... >>

BizReport | Mobile Marketing June 28, 2013

Mediahub/Mullen, Millennial Media partner

The mobile marketplace continues to heat up with new devices, faster processors and more businesses entering the mix. A new partnership between Millennial Media and Mediahub/Mullen should bring advertisers in the space greater creative options, which could lead to deeper... >>

BizReport | Mobile Marketing June 26, 2013

Tools offer small, mobile businesses diversification

Three new tools in the mobile space should give small businesses more options for the upcoming back to school and holiday shopping seasons - from video content to payment solutions.... >>

BizReport | Mobile Marketing May 16, 2013

Platform pushes mobile integration as mobile use soars

New data out from Millennial Media underlines the importance of mobile to an overall advertising strategy. Meanwhile, an upgrade out for the Leaf platform takes mobile devices farther into ecommerce circles.... >>

BizReport | Mobile Marketing April 18, 2013

Consumers continue shopping, checking in via mobile despite risks

The mobile space is fraught with opportunity for businesses - but also for fraudsters. And despite the risks associated with some mobile infrastructures, consumers continue turning to mobile because it is more convenient to them.... >>

BizReport | Mobile Marketing March 14, 2013

Report: For mobile, consumers want better batteries, processors

When it comes to mobile tablets, consumers are looking for specific innovations from manufacturers. Specifically, they want better battery life and faster mobile processors. That according to a recent TechBargains survey.... >>

BizReport | Mobile Marketing February 07, 2013

Where mobiles are spending their time online

Two new reports, one from Millennial Media and another from eXelate, underline where mobile consumers are going online - and what they're doing once they arrive at interesting content. Here's a hint: games, fashion and streaming content top the lists.... >>

BizReport | Mobile Marketing December 18, 2012

How Millennials are engaging - or not - online

Millennials are more comfortable online than many other demographics. This isn't a surprise. They've grown up with computers, video games and social networks, so it should come as no surprise that they're more comfortable in the space than older consumers.... >>

BizReport | Mobile Marketing November 14, 2012

Report: Local, small businesses benefiting from mobile

Over the past couple of years several studies have shown a link between mobile consumers and traffic to stores or restaurants. The latest Mobile SMART report from Millennial Media underscores how retail and restaurant brands are pushing farther into the... >>

BizReport | Mobile Marketing September 12, 2012

How iPhone 5 may change mobile marketplace

With the release of the latest iPhone marketers are looking for more ways to make their mobile dollars last. The good thing - some experts predict acquiring loyal mobile consumers will be cheaper over the coming weeks as a large... >>

BizReport | Mobile Marketing August 31, 2012

Rebtel: Men attaching to mobile at work

When it comes to working, a new report from Rebtel shows men are more likely than women to use mobiles exclusively for work. That isn't to say they don't use mobiles at home, rather than men are more likely than... >>

BizReport | Mobile Marketing July 31, 2012

Millennial Media: Travel vertical up 200% YoY

The travel vertical is speeding through the mobile space. That according to new data from Millennial Media; the company has released a special SMART report focusing on the travel category, which ranks third for the mobile space behind Telecom and... >>

BizReport | Research June 13, 2012

How people are engaging in hot mobile space

A new forecast from eMarketer predicts mobile tablet users (US) could double in 2012 to reach almost 70 million. That would make nearly one-third of online US consumers mobile-via-tablet. More than 50 million are expected to use Apple's iPad by... >>

BizReport | Research May 25, 2012

Millennial Media: Non-phone connections up 33%

New data is out from Millennial Media indicating a continued shift to mobile for many consumers; among the most interesting findings - online connections from non-phone devices like tablets and e-readers increased 33% between Q4 2011 and Q1 2012.... >>

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