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BizReport | Research archives September 26, 2011

comScore: Viewers average 18 hours of video per month

New numbers are out from comScore, and it seems video remains a top content go-to for most online Americans. More than 180 million US consumers watched online video clips in August, averaging about 18 hours per viewer. Nearly 7 billion... >>

BizReport | Mobile Marketing September 22, 2011

What's in mobile? Reports find content, entertainment

Texting may be up and calling down, but when it comes to smartphones, more and more people are looking for content and entertainment. From news headlines to funny videos and social network access, an increasing number of consumers are looking... >>

BizReport | Mobile Marketing August 12, 2011

Ad recall, Apple products on the increase with mobile users

Tech ads, Entertainment, Automotive and Finance. These are just a few ad categories showing an increase in recall thanks to the mobile space. According to the recent Greystripe/Harris Poll survey, ad recall in the mobile space is increasing but there... >>

BizReport | Mobile Marketing July 06, 2011

Mobile consumers ready to call

According to comScore more than 230 million American consumers, age 13+, are now mobile phone users with nearly 78 million accessing the mobile web from a smartphone device. For most mobile campaigns, brands may be too focused on web-type results,... >>

BizReport | Advertising archives April 08, 2010

Ad networks, platforms ready for iPad

The iPad is here, with more than 300,000 units purchased since the launch on April 3 according to reports. Now ad networks, online and mobile hubs and brands are figuring out the best ways to engage the iPad consumer base.... >>