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BizReport | Advertising archives February 07, 2008

Microsoft demonstrates future of advertising

There was plenty to see at Microsoft’s latest Demo-Fest where cutting-edge technologies being developed at the company’s adCenter Labs were showcased. ... >>

BizReport | Research archives February 04, 2008

Microsoft, Yahoo deal could change the face of the web

Late last week, Microsoft shocked the online world by bidding more than $44.5 billion for Yahoo, the Internet's second-largest search engine. The news has some other Internet properties fighting back and talking about antitrust issues. Before we get to that,... >>

BizReport | Advertising archives October 04, 2007

Microsoft to dominate online advertising?

Steve Ballmer, Microsoft’s Chief Executive, believes that sometime in the next decade, all advertising will be digital. He said as much at a recent media event in Paris, according to the New York Times and BusinessWeek. ... >>

BizReport | Research archives August 07, 2007

Survey finds friends as important as brands

Friends are as important as brands, according to MTV and Microsoft’s recently released findings from their global study into how kids and young adults interact with digital technology.... >>

BizReport | Advertising archives August 02, 2007

Microsoft launches ad-supported software

Microsoft is to launch its first ad-supported software via distributing it, pre-installed, on new PCs.... >>

BizReport | Research archives July 30, 2007

Microsoft forms group to research ad and search technologies

Microsoft is on a mission to ensure can they develop effective and creative ways of delivering value for advertisers. To this end they have created a new group to be headed up by the former chief scientist for Microsoft's Search... >>

BizReport | Advertising archives July 27, 2007

Microsoft acquires Internet ad exchange

Microsoft is “hellbent and determined” to become a “powerhouse” in the advertising business, according to CEO Steve Ballmer. As if to underline the point, Microsoft has just signed a deal to acquire an internet ad exchange.... >>

BizReport | Internet May 18, 2007

aQuantive acquired by Microsoft for $6 billion

Microsoft announced Friday that it will acquire online advertising firm aQuantive Inc. for around $6 billion.... >>

BizReport | Advertising archives May 11, 2007

Future of advertising is online, says Bill Gates

Bill Gates has said he will spend the remainder of his full-time employment at his firm focussing on advertising and marketing services.... >>

BizReport | Internet May 04, 2007

Microsoft resumes its pursuit of Yahoo

Reports are surfacing concerning Microsoft and the resumption of its pursuit of Yahoo Inc.... >>

BizReport | Mobile Marketing May 03, 2007

Microsoft announces acquisition of ScreenTonic

Microsoft has finally bagged a deal. This week the software giant agreed to purchase ScreenTonic, the European mobile phone advertising company.... >>

BizReport | Research archives April 24, 2007

Google ranked top brand in the world

Internet giant Google has surpassed Microsoft to become the world’s top-ranked brand, according to findings released this week.... >>

BizReport | Mobile Marketing April 02, 2007

DeepFish launched by Microsoft

Microsoft isn't just sitting idly by, while competitors Yahoo and Google launch their own mobile browsers. This past week, the company launched DeepFish, an online browser that mimics traditional web pages.... >>

BizReport | Search Marketing March 26, 2007

Search and Ad platforms uniting at Microsoft

With search dominated by Google, many providers are looking for a solution. Microsoft is uniting search and advertising platforms in an effort to provide consumers and advertisers with a one-stop location, trying to raise their profile in the industry.... >>

BizReport | Viral Marketing March 21, 2007

Chinese Messenger users barred from donating to charity

When Microsoft recently launched a charity donation program for Windows Messenger Live, participation was limited to U.S. users only, but it’s taken China by storm and now they want in.... >>

BizReport | Advertising archives March 19, 2007

Google purchases in-game advertising firm

After a couple of rumor-filled months it is finally official. Google has purchased the in-game advertising firm, Adscape Media. The acquisition will enable Google to reduce its reliance on online search advertising, which currently accounts for the majority of its... >>

BizReport | Search Marketing March 13, 2007

Microsoft's adCenter content ads expanded

Advertisers looking for a better way to control and influence their online advertising efforts are going to get some help from Microsoft. Looking to increase how online marketers interact with their ad serving software, the company is expanding their adCenter... >>

BizReport | Trends & Ideas archives March 05, 2007

Microsoft to move millions of marketing dollars to digital

A top Microsoft executive, speaking at the recent AAAA media conference, indicates that the majority of the company’s ad spending will shift to digital in the near future.... >>

BizReport | Search Marketing March 01, 2007

Is Microsoft developing a new paid search platform?

A new patent application from Microsoft could change the way organic search results are tabulated. An organic result is an unpaid search listing that shows up in a search listing as opposed to paid search or pay-per-click search results. The... >>

BizReport | Search Marketing March 01, 2007

Google's market share grows at the expense of others

U.S. consumers performed 6.3 billion searches during January 2007, averaging out around 36 searches each. Which website performed the majority of those searches? Google, of course.... >>

BizReport | Research archives January 30, 2007

Google, Microsoft sites on France's "favorites" list

Shopping websites are becoming more popular in France, but still the big draws continue to be Google, Microsoft and France telecom sites according to new research from comScore.... >>

BizReport | Ecommerce archives January 29, 2007

Microsoft plans on challenging the high credit card fees

Microsoft could be a threat to credit cards and the saviour of small businesses, if Bill Gates' vision of an online payment system comes to fruition.... >>

BizReport | Blogs & Content archives January 23, 2007

Richter Scales MySpace Security

MySpace is drawing itself up against one of the world’s top three spammers.... >>

BizReport | Trends & Ideas archives January 03, 2007

Microsoft Pimping Ford's Ride

Ford and Microsoft will unveil their new in-vehicle operating system at upcoming U.S. car shows.... >>

BizReport | Research archives December 28, 2006

Microsoft To Target Using User Information

Microsoft Corporation is making a push to be a bigger challenger to search advertising giants Google and Yahoo. The company will sell behaviorally targeted ads using information gather from the email property.... >>

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