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BizReport | Email Marketing May 25, 2011

Report: Legitimate email may not make it through filters

If you aren't seeing a good ROI on email campaigns lately, a new study from Return Path may indicate why. According to their research about half of marketing emails are flagged as spam by ISP filters. Those messages never reach... >>

BizReport | Email Marketing April 01, 2011

Report: Spam levels down but for how long?

Thanks to the shut-down of the Rustock botnet earlier this year, more consumers may be seeing more legitimate email messages. According to a new MessageLabs report, the global spam rate has decreased to just over 79%, a 2% decrease. Although... >>

BizReport | Email Marketing March 02, 2011

Emailed malware increasing

A few new trends in phishing and malware will likely hurt legitimate email marketers. How? Because some of the new trends are making it difficult for spam filters to detect fraudulent emails; if a consumer clicks on one of these... >>

BizReport | Email Marketing February 28, 2011

More fraudsters using headline news for profit

Fear tactics are back in the land of spam. Two recent email scams, caught by Symantec's MessageLabs, are targeting consumers by using the recent headlines from Egypt and Libya. This type of scam, called a 419, isn't new, but it... >>

BizReport | Email Marketing January 13, 2011

Report: Spammers are off their holidays

Over the 2010 Christmas holidays many of us were off work and celebrating with family. This isn't surprising. What is surprising is that it seems spammers took a holiday in 2010 as well. Now that we are nearing the mid-point... >>

BizReport | Ecommerce archives January 06, 2011

2010 Holiday Wrap: Spending soared, spam dropped

Two interesting things happened during the 2010 holiday shopping season. First, consumers shelled out cash for gifts at a very high rate, indicating that they were confident in the future of the economy. Second, spam rates dropped, but that is... >>

BizReport | Email Marketing December 12, 2010

MessageLabs: What to expect from email in 2011

Email marketers needs to remain vigilant heading in the New Year according to a recent MessageLabs report. Spammers, botnets and phishers won't be turning over a new leaf when 2011 rolls around, in fact, experts with MessageLabs believes botnets, in... >>

BizReport | Email Marketing November 19, 2010

Symantec's MessageLabs looks ahead to 2011

2010 saw a few interesting anomalies as far as online security. A large botnet was taken down, spam and click fraud numbers seemed to moderate themselves, and there were not headline-grabbing security glitches. Still, 2010 wasn't a banner year and... >>

BizReport | Research archives October 26, 2010

Reports: Click fraud, malware increasing

After a period when click fraud seemed to be slowing, new data from Click Forensics indicates another surge from fraudsters. According to the latest data, click fraud increased to 22.3% for Q3 2010. That is a near 4 point increase... >>

BizReport | Research archives September 22, 2010

Report: At-work consumers likely to fall victim to malware

When it comes to surfing at work, consumers aren't paying much attention. Whether they believe their IT department will fix any malware downloads or simply aren't up-to-date on the issues surrounding SPAM, viruses and malware, new data from MessageLabs indicates... >>

BizReport | Email Marketing August 13, 2010

Report: Spam is personal once more

If you thought consumers could distinguish between your personalized, legitimate email messages and personalized spam messages, think again. While a lot of 'personalized' spam has a host of mis-spellings, the minds behind spam are figuring out of to use the... >>

BizReport | Email Marketing July 28, 2010

MessageLabs: Beward the shortened URL trap

Shortened URLs may be the simplest way to point social-list members to your deals and coupons, marketers, but beware the ease of use. According to the latest information from Symantec's MessageLabs, shortened URL spam is rising very fast, and that... >>

BizReport | Research archives July 23, 2010

Reports: Click fraud, captcha breakers threatening brands

There is no rest for the wicked in the online space. New research from Click Forensics and MessageLabs finds that fraudsters continue to work overtime to obtain consumers' private information from both paid search and email advertisers.... >>

BizReport | Email Marketing June 23, 2010

Report: 25% of global spam is World Cup related

Don't reference the World Cup in your emails, marketers. That may as well be the headline for the lastest information from MessageLabs, which found that about 25% of all spam, worldwide, is related to the World Cup. Spammers are using... >>

BizReport | Email Marketing May 28, 2010

MessageLabs: Botnets on rise in Africa

Spam isn't taking a holiday in the upcoming summer season. According to the latest information from MessageLabs, spam is just getting started. The new report finds that 90% of all email is now spam, more botnets are getting set in... >>

BizReport | Email Marketing May 25, 2010

MessageLabs: The Return of the Storm Botnet

An old favorite, sarcastically speaking, in the email world has returned: this month, MessageLabs found that the infamous Storm Botnet has reappeared on the Spam horizon. Researchers found the first incidents of Storm spamming consumers on April 30, 2010 and... >>

BizReport | Email Marketing May 05, 2010

Lovebug Virus: 10 years later all is well. Right?

Ten years ago the Lovebug virus infiltrated computers around the world throwing consumers - and sometimes government offices - into turmoil. Ten years later many consumers think viruses are a thing of the past and that any anti-virus software will... >>

BizReport | Email Marketing April 28, 2010

MessageLabs: SPAM tied to Windows OS

New research out from MessageLabs shows a changing of the guard in Botnet World. According to the latest numbers from MessageLabs, the Rustock botnet is now the largest, most active botnet, surpassing Cutwail over the past month. Researchers have also... >>

BizReport | Advertising archives March 18, 2010

Avast identifies malvertising strain

And, from the I-Didn't-Want-To-Hear-This section: there is a new malvertising strain which can infect consumer computers even if they don't click the infected link. Avast Antivirus identified the 'JS:Prontexti' malware straing this week; the virus is infecting display ads served... >>

BizReport | Email Marketing February 11, 2010

Fraudsters now targeting malware to individual consumers

When it comes to email most marketers know they must follow white-hat policies. Have email authenticated, use valid subject lines, clean the list regularly and pay attention to sender reputation. Despite this consumers are defrauded daily by fraudulent emails, making... >>

BizReport | Email Marketing January 22, 2010

MessageLabs: Spammers already using 2010 events

Doublecheck those subject lines, email marketers, and don't use big events such as the Olympics or local elections to engage consumers. Why? According to MessageLab's 2010 Intelligence Report spammers are already using 2010 events in consumer emails.... >>

BizReport | Email Marketing January 08, 2010

Study: Consumers clicking on weight loss email spam

Yet another reason for legitimate email marketers to be diligent about their white hat practices: a recent study found that weight loss email spam shows high sales rates. Consumers, apparently, are still being sucked into the spam trap when it... >>

BizReport | Email Marketing December 09, 2009

Internet Marketing 101: How to improve email in 2010

Don't forget your white-hat messaging tactics in the New Year, email marketers. According to a new report from MessageLabs 2010 could see email marketers have even more trouble as spammers become smarter and start working even harder. If your email... >>

BizReport | Email Marketing October 15, 2009

Internet Marketing 101: What to look for in a malware attack

Are you and your customers really safe from the botnets delivering malware, from phishing attacks and other fraudsters? The fact is even with all of the preparation and protection in the world, a website can be hacked, an emailing list... >>

BizReport | Email Marketing September 30, 2009

MessageLabs: Botnets a threat to email marketing

Although this isn't technically 'new' news, a recent MessageLabs report indicates that botnets may be the biggest threat to email marketing. According to the latest numbers from MessageLabs, botnets are reponsbile for 88% of spam emails sent; botnets are responsible... >>

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