MerchantCircle offers local content for small businesses

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Through the platform, merchants and business owners can share their expertise on a topic, city or region in the online space. Unlike the MerchantCircle Answers platform, which answers very specific questions from consumers, the LCS platform gives merchants more room to write about topics, businesses or places.

“Companies like Demand Media and Associated Content have proven that creating targeted content at scale meets a market need. Where these companies typically focus on niche topic articles that appeal to consumers across the country, MerchantCircle is focused on creating hyper-local content generation that connects nearby consumers to the local business community,” said Andy Halliday, Vice President and General Manager of LCS.

Where content hubs such as Demand Media offer general advice on where to hike in California, for example, the LCS platform would tell consumers about the hiking trails in Redwood Forest and written by a local hiking guide. After two months in the space, the LCS platform has seen more than 40,000 pieces of copy created by 150 contributors. The content created includes place descriptions, destination information and information about businesses in a specific area.

“We’re confident we can engage merchants to promote their own specialties and towns using this new system and further evolve our network into a dynamic publishing vehicle for business owners to expose their local and professional experience,” said Ben Smith IV, CEO and co-found of MerchantCircle.

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ABOUT THE AUTHOR

Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
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Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.