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BizReport | Advertising archives July 14, 2016

UK: Report reveals dramatic drop in ad viewability levels

An increase in ads bought programmatically has pushed ad viewability levels in the UK down to the lowest levels in 18 months, according to a new report from ad verification company Meetrics. ... >>

BizReport | Advertising archives April 18, 2016

UK ad viewability levels still lag other European countries

The latest ad viewability levels released by ad verification firm Meetrics reveals they are the highest for 18 months thanks to more awareness of the issue and low-viewability in programmatic being addressed. ... >>

BizReport | Advertising archives February 05, 2016

Ad viewability levels down across Europe

Ad verification company Meetrics has released the latest ad viewability benchmarks across Europe which reveal viewability across many European countries dropped in the final quarter of 2015.... >>

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