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BizReport | Advertising archives July 12, 2012

MediaMind, ADagoo integration offers verification

Starting today ADagoo will integrate their verification and reporting models within the MediaMind platform, giving advertisers greater insight into where and when ads are placed around the Web. The integration will give advertisers metrics to the page level, helping to... >>

BizReport | Advertising archives March 08, 2012

Interactive ad formats more engaging finds report

As TRUSTe unveils the new EU Cookie Audit, brands are wondering how ad formats are shaping up across the digital space. According to one report, interactivity is at the heart of engagement these days.... >>

BizReport | Advertising archives September 14, 2011

BIA/Kelsey upgrades forecast, research finds telecoms getting more ad play

What do coupons and telecoms have in common? Both are getting more exposure from advertisers which is upping the engagement factor from a consumer standpoint. BIA/Kelsey has upgraded their forecast for the daily deals space as more consumers sign up... >>

BizReport | Research archives August 22, 2011

What brands need to know about video consumers

Americans are consuming more video content, whether on television or the Internet, than ever, but many brands are still unsure how to connect. The key is understanding how consumers are engaging with video and what they are watching.... >>

BizReport | Mobile Marketing July 06, 2011

Mobile consumers ready to call

According to comScore more than 230 million American consumers, age 13+, are now mobile phone users with nearly 78 million accessing the mobile web from a smartphone device. For most mobile campaigns, brands may be too focused on web-type results,... >>

BizReport | Advertising archives May 05, 2011

Reports: Online ads reaching more people?

New data out from comScore indicates that a record breaking number of display ads were served in Q1 2011. But does that mean more consumers engaged or that more sales were made? Not necessarily says research from MediaMind; their research... >>

BizReport | Advertising archives March 10, 2011

Report: 60% of financial ads are wasted

When it comes to one sector of the online space, serving ads over and over isn't cost effective. According to a new report from MediaMind, up to 60% of ads from the financial sector are wasted on consumers - because... >>

BizReport | Ecommerce archives November 19, 2010

Burst Media: 88% of consumers still buying holiday gifts

With less than a week to go until Thanksgiving, more than three-quarters of Americans (88.9%) still have holiday shopping to do. Although holiday ecommerce traffic ramped up in late October, much of the early traffic has been consumers doing research... >>

BizReport | Ecommerce archives October 07, 2010

Studies: Consumers won't cut back, advertisers shouldn't, either

Two recent studies may change the way advertisers look to the 2010 holiday shopping season. Rather than cutting back on spending, one study finds that consumers will likely spend more in 2010 than they did in 2009. With consumers spending... >>

BizReport | Advertising archives September 16, 2010

MediaMind V2.0 offers one-stop approach

For do-it-yourself marketers, having one simple solution to create and launch ad campaigns is crucial. MediaMind's Version 2.0 is one new solution on the horizon. The upgraded version 2.0 gives advertisers the ability to create, track and modify online ad... >>

BizReport | Advertising archives July 23, 2010

Study: For auto, mobile banners top standard

Mobile may be the new black for automotive advertisers. According to a recent MediaMind study mobile banner ads outperformed standard and polite banners; conversion rates were also greater with mobile than with more traditional online formats. Researchers also found that... >>

BizReport | Advertising archives July 05, 2010

comScore: 40% of display ad impressions are rich

They aren't your grandfather's display ads any longer. A new report from comScore shows that 40% of US online display ad impressions are now served via rich media and flash. Leaderboards, JPG displays are leading the overall category. For marketers... >>