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BizReport | Advertising archives June 15, 2016

Top tips to engage over holidays

With more consumers looking for gift ideas online, many retailers are using hooks like Mother's Day, Father's Day and other so-called small time holidays to engage. One expert offers three tips to better engage these smaller holiday buyers. ... >>

BizReport | Research archives April 26, 2016

Surveys: Moms have plans for Mother's Day

When it comes to Mother's Day shopping, moms may be getting their own gifts this year. That's the takeaway from a new Ebates survey which found half of moms pick their own gifts 'at least sometimes'. ... >>

BizReport | Advertising archives January 21, 2015

Ad Roundup: Increased metrics, better connectivity

New releases into the online space should set up online brands with a deeper take on online campaigns. Here's how:... >>

BizReport | Advertising archives December 26, 2014

Mobile, video to see analytics changes in 2015

Two experts believe we'll see better cross device and cross screen strategies from marketers in 2015. Much of that strategy could be based on data compiled during this quarter, and as some early reports have shown that data will hold... >>

BizReport | Advertising archives December 23, 2014

Experts weigh in on what to expect in the online ad space in 2015

If 2014 was the year that we talked about wasted ad spend on fraud - and we did - then some experts believe 2015 will bring more conversation about the wasted ad spend on inefficiencies in the supply chain. ... >>

BizReport | Advertising archives September 10, 2014

Advertising RoundUp: Platforms to push better data, experience

This week two new releases will up the targeting and personalization options available to online brands. Here's how:... >>

BizReport | Advertising archives December 23, 2013

Two experts weigh in on the importance of data for 2014

Data has taken on a life of its own in the online advertising world. It has its own value as a currency and commodity and its own ecosystem in the cloud. Consumers are gaining control over "their data" with technologies... >>

BizReport | Advertising archives October 08, 2010

Study: RTB options lift revenue, performance

A new collaborative study sheds light on real time bidding (RTB) opportunities, with the key takeaways being a 64% lift in revenue for publishers and a 749% performance increase for advertisers using real time bidding. The study included real time... >>

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