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BizReport | Mobile Marketing October 31, 2016

Mobile Roundup: Targeting key to digital moves

A new integration and a new partnership, both in the digital space, should help marketers better use data to engage mobile consumers. ... >>

BizReport | Advertising April 06, 2016

Ad Roundup: Data, connection features of new releases

In today's advertising roundup: data and connection. Three announcements into the digital space should give brands additional data and connection points. ... >>

BizReport | Mobile Marketing August 18, 2015

Mobile Roundup: Tools for engagement, content

In today's mobile roundup, two new tools which should set brands up to better engage consumers in the mobile space. ... >>

BizReport | Mobile Marketing May 20, 2015

Mobile RoundUp: Releases, expansions for mobile brands

In today's mobile roundup are three moves that should bring mobile brands into firmer contact with their shoppers. Details in today's mobile roundup: ... >>

BizReport | Advertising October 20, 2014

Study finds the moments ads will most likely garner attention

Turns out there is an exact moment when, if an ad is delivered, it has a better chance of engaging the consumer. What's better a new study had identified just when the timing is most likely to result in customer... >>

BizReport | Advertising June 18, 2014

Study: Most brands looking for deeper emotional connections

It will come as little surprise to most of you that brands are looking to make deeper, more emotional connections with shoppers. What may surprise, according to a new report out from MediaBrix, is that 88% of brands say the... >>

BizReport | Mobile Marketing December 19, 2013

Report: Breakthrough Moments pushing engagement

Breakthrough Moments - or those times in a game when it is 'natural' for a player to engage with an ad or branded message - may be more important than some thought. According to new data out from MediaBrix, Breakthrough... >>

BizReport | Advertising September 10, 2013

Study: Casual gamers interested in value added propositions

There is a divide widening between casual social and mobile gamers and their more intense counterparts: that of the value exchange ad proposition. According to a new report out from MediaBrix, casual mobile and social gamers are quite interested in... >>

BizReport | Blogs & Content April 17, 2013

Platform upgrade IDs game breakthroughs, offers rewards

Social media isn't just about sharing photos or quippy status updates. Social media is also about gaming, and an upgrade to the MediaBrix platform may help advertisers increase the engagement factor between gamers and their games. ... >>

BizReport | Advertising February 28, 2013

Report: Game ads outperforming standard units

Attention advertisers: if you're looking for a higher campaign ROI, don't look to standard units. Look outside of the box and into the game. According to new data out today from MediaBrix both social and mobile game ad units are... >>

BizReport | Advertising November 06, 2012

MediaBrix: Identify ads as ads, not content

In the new Internet landscape some brands are experimenting with content-based advertising. This isn't a bad thing in itself, but according to a new MediaBrix survey ads that look like content and aren't identified as ads can damage a brand's... >>

BizReport | Social Marketing August 17, 2012

Report: Standard ads turning of socnet users

Consumers aren't engaging with ads in the social sphere - or at least not in record numbers according to several reports. But, new data from MediaBrix sheds light on why: because in the social space users aren't looking for online-standard... >>

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