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BizReport | Advertising archives August 18, 2014

Partnership to roll out data-focused customer experience

There is a dearth of data in the online space: data about how customers make purchases, data about interests, data about paths to purchase. A new partnership in the online space is set up to use data to improve overall... >>

BizReport | Social Marketing December 26, 2013

Expert: How to improve customer experience

The mobile web, according to one expert, is one place that will test brands' strategy while at the same time offering unprecedented access to consumers. Through app-based surveys and geo-fenced targeting, the mobile web may open retailers' customer relationships. ... >>

BizReport | Social Marketing December 30, 2011

In 2012 social marketing will shift from monitoring to action

If 2011 is marked ad the year brands monitored social networks, 2012 will be the year brands begin acting on social feedback, says one expert. Added to that, business to business brands, as well as business to consumer, will move... >>

BizReport | Social Marketing August 19, 2011

Brands: Why you need unsolicited feedback

If you think handing out customer surveys are the only thing needed to learn what shoppers like or don't like about your product, store or event, think again. Yes, preconceived surveys are good to get baseline information but today brands... >>

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