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BizReport | Advertising archives January 30, 2014

Integral: Ad fraud levels down

Over the past year advertising fraud has gone down, but there may be another worry connected to the Athena botnet. Research into the botnet, which primarily uses Windows-based computers, by Mdotlabs indicates Athena could be easily used to commit advertising... >>

BizReport | Advertising archives January 06, 2014

Yahoo malware attack underlines malvertising issue

Yahoo has made headlines over the past week, not for traffic or for channels for the upcoming Super Bowl - but for malware. According to reports, the online giant has been hit with a malware attack that is impacting thousands... >>

BizReport | Advertising archives November 13, 2013

Ad RoundUp: Funding, increased targeting and pricing structures

This week, a new funding announcement underlines the importance of brands knowing where traffic is coming from while two releases are set up to offer online brands more control of ad spending, targeting.... >>

BizReport | Internet October 03, 2013

Study: Fraudulent impressions top $3 billion mark

A new study out from MdotLabs puts a dollar value on fraudulent traffic and fake ad impressions - and it's in the billions. Not only that but some of the biggest brands in the US are falling victim to what... >>

BizReport | Advertising archives August 12, 2013

Platform to ID phony traffic

There is a new player in the online security space. Mdotlabs released as a spin-off from the Broadcast Interactive Media platform; Mdotlabs is set up to help online businesses and ad agencies identify fraudulent online traffic and better protect their... >>

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