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BizReport | Advertising archives May 12, 2010

Resonate launches attitudinal targeting solution

A new targeting solution arrives today from Resonate Networks, this time designed to target consumers according to their beliefs. The platform is designed to help brands or organizations identify and then recruit consumers to become activists, donors or volunteers. Allowing... >>

BizReport | Email Marketing May 11, 2010

dotMailer: U.K. retailers' email performance remains poor

For the second year in a row British retailers have shown little sign of improvement in their email marketing techniques, according to a recent assessment carried out by email service provider, dotMailer. ... >>

BizReport | Social Marketing May 10, 2010

Consumers don't put much trust in socnets

Consumers don't trust social networks, forums and blogs as much as they do traditional media such as radio, newspapers and television, according to a new study by Vision Critical, but family still comes first. ... >>

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