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BizReport | Mobile Marketing November 05, 2013

Marin: How the mobile shift impacts advertising

Several months ago Google released their Enhanced Campaigns tool, to help brands better engage with consumers who are 'always on' because of their mobile devices. Through the offering brands can better target and engage without turning these 'always on' shoppers... >>

BizReport | Advertising archives October 24, 2013

Ad Roundup: Automation, Closed-Captioning and Positioning - Oh, My!

New releases to the online ad space this week may make it simpler for brands to engage consumers - by guaranteeing ad positioning, closed-captioning video formats and better controlling ad budgets.... >>

BizReport | Advertising archives September 23, 2013

Marin, Visible release analysis tools

Along with the new releases to help marketers better connect, comes new monitoring software from Marin Software and Visible Technologies, geared to help brands better analyze and adjust online and social campaigns. ... >>

BizReport | Ecommerce archives August 26, 2013

Marin: PLAs are delivering for retailers

Brands if you're looking for an ad that delivers, new data out from Marin Software may shed light. According to their new report, Google's Product Listing Ads (PLAs) are delivering click thrus more than 20% higher than text and with... >>

BizReport | Social Marketing May 07, 2013

Marin upgrades Facebook ad options

Advertising within the Facebook infrastructure has been an option for brands for a couple of years now, but upgrades to Marin Software may help Facebook marketers increase revenue drawn from the social network.... >>

BizReport | Mobile Marketing January 10, 2013

Study: Mobiles are searching, clicking

Mobile consumers aren't only direct-navigating any longer. In the early days of the mobile web, many would direct navigate to websites because it was simpler than querying a search engine. But as the mobile web - and mobile screens -... >>

BizReport | Advertising archives November 28, 2012

Report: Retailer spending up over Thanksgiving weekend

It wasn't just shopper spending more over the Thanksgiving weekend. According to new data from Marin Software retailers upped their ad spending over the holiday weekend, hoping to draw more shoppers online and in-store. ... >>

BizReport | Advertising archives October 23, 2012

Roundup: Partnerships, new releases available before 2012 holiday rush

A slew of new releases, upgraded platforms and partnerships are launching this month, just in time for the 201 holiday shopping rush.... >>

BizReport | Social Marketing October 11, 2012

Marin: Facebook ads for Christmas?

One thing that may be different this holiday season? According to new data from Marin Software Facebook ads may get more notice - from shoppers. While data shows that Facebook ads haven't gotten a lot of play to date, that... >>

BizReport | Ecommerce archives September 17, 2012

Marin, Mercent partner for improved ecommerce capabilities

A new partnership between Marin Software and Mercent should help online retailers better perform by linking paid search with seasonal inventory. Here's how:... >>

BizReport | Mobile Marketing July 16, 2012

Mobile clicks up, but clicks aren't always converting, finds expert

A new report out from Jumptap puts a magnifying glass to the mobile space and is coming back with good news for advertisers: mobile continues to leap forward. According to the latest Jumptap Mobile STAT report, Android alone is signing... >>

BizReport | Search Marketing June 29, 2012

Partnership connects search to in-store purchasing

We all know paid and organic search can influence purchases online, but what is the direct connection between paid search and in-store sales? A new partnership between RevTrax and Marin Software is figuring that out. Using RevTrax, merchants can now... >>

BizReport | Social Marketing June 07, 2012

One brands finds Facebook ads adding more to bottom line

Just a couple of weeks ago, during the Facebook IPO, the buzz surrounding the world's largest social networks was that ads within it weren't working. Rather than pushing ROI, the ads were seen as non-performing.... >>

BizReport | Search Marketing May 24, 2012

How search increased revenue for one SMB

Small businesses are always looking for the best way to increase revenue without increasing already tight ad budgets. For one small business the key was a combination of search and social advertising. ... >>

BizReport | Social Marketing May 14, 2012

Forecast: Social ads to push 50% ad budgets by year's end?

In light of Facebook's expected IPO later this week, so industry insiders are pontificating on what could be next for The Social Network - and other social networks - as more consumers becoming connected to and continue relying on social... >>

BizReport | Search Marketing December 05, 2011

Top 3 reasons PPC ads can be more effective

With the holiday season in full swing it may be too late to change video ads or some display ads, but paid search? Simple tweaks and changes can be launched within minutes and may improve how consumers find and buy... >>

BizReport | Search Marketing September 28, 2010

Top 3 search tips for 2010 holidays

Are you already looking into your marketing crystal ball, trying to deduce what will and won't work this holiday season? If so, you're on the right track. Not because of the crystal ball but because you're already thinking about the... >>

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