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Advertising within the Facebook infrastructure has been an option for brands for a couple of years now, but upgrades to Marin Software may help Facebook marketers increase revenue drawn from the social network.... >>
Mobile consumers aren't only direct-navigating any longer. In the early days of the mobile web, many would direct navigate to websites because it was simpler than querying a search engine. But as the mobile web - and mobile screens -... >>
It wasn't just shopper spending more over the Thanksgiving weekend. According to new data from Marin Software retailers upped their ad spending over the holiday weekend, hoping to draw more shoppers online and in-store. ... >>
A slew of new releases, upgraded platforms and partnerships are launching this month, just in time for the 201 holiday shopping rush.... >>
One thing that may be different this holiday season? According to new data from Marin Software Facebook ads may get more notice - from shoppers. While data shows that Facebook ads haven't gotten a lot of play to date, that... >>
A new partnership between Marin Software and Mercent should help online retailers better perform by linking paid search with seasonal inventory. Here's how:... >>
A new report out from Jumptap puts a magnifying glass to the mobile space and is coming back with good news for advertisers: mobile continues to leap forward. According to the latest Jumptap Mobile STAT report, Android alone is signing... >>
We all know paid and organic search can influence purchases online, but what is the direct connection between paid search and in-store sales? A new partnership between RevTrax and Marin Software is figuring that out. Using RevTrax, merchants can now... >>
Just a couple of weeks ago, during the Facebook IPO, the buzz surrounding the world's largest social networks was that ads within it weren't working. Rather than pushing ROI, the ads were seen as non-performing.... >>
Small businesses are always looking for the best way to increase revenue without increasing already tight ad budgets. For one small business the key was a combination of search and social advertising. ... >>
In light of Facebook's expected IPO later this week, so industry insiders are pontificating on what could be next for The Social Network - and other social networks - as more consumers becoming connected to and continue relying on social... >>
With the holiday season in full swing it may be too late to change video ads or some display ads, but paid search? Simple tweaks and changes can be launched within minutes and may improve how consumers find and buy... >>
Are you already looking into your marketing crystal ball, trying to deduce what will and won't work this holiday season? If so, you're on the right track. Not because of the crystal ball but because you're already thinking about the... >>
- App Store hits 50 billion milestone, Google Play not far behind
- IBM: Mother's Day shopping goes mobile
- Service industry occupations not safe from technology
- How webrooming is taking over ecommerce
- Report: Strong digital presence key to success
- Report: SMBs falling behind in tech
- Mobile the boost loyalty programs need
- British Land: UK retail stores must adapt or die
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