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BizReport | Advertising archives July 20, 2017

Ad Roundup: New digital tools for marketers

In today's advertising roundup, two new releases and an expansion that should help digital marketers better connect. ... >>

BizReport | May 18, 2017

Expert: What brands must understand about call data

Click-to-call advertising is on the rise just as mobile usage is, but many businesses still aren't harnessing the power of call data as they could. One expert explains how brands can better use call data. ... >>

BizReport | Advertising archives May 17, 2017

Expert: What brands can learn from inbound marketing

There is a wealth of data at the fingertips of digital brands - from online shopping habits to digital traffic patterns to previous purchases. The same can be said about call data, but according to one expert, brands need to... >>

BizReport | Advertising archives February 09, 2017

Ad Roundup: Data partnerships, releases

In today's advertising roundup, partnerships and a new marketing tool release all have data at their core. ... >>

BizReport | Advertising archives December 22, 2016

Study: Gen Zers impatient, want human contact

New data out from Marchex may help marketers better interact - and engage - with Gen Z. Just who are Gen Zers? They are the generation coming up behind Millennials, and are expected to pack quite the spending punch. ... >>

BizReport | Ecommerce archives March 03, 2016

Survey: Call centers need to employ nice

You know how your mom used to say you could catch more flies with honey than vinegar? Turns out she was right - even for businesses. According to one new study call centers which used 'warm' greetings to callers were... >>

BizReport | Research archives March 20, 2015

Mobile Roundup: Mobile data to skyrocket

There is a new report out from Cisco showing how mobile data traffic is skyrocketing into 2015; another study indicates which demographics are being engaged by mobile ads. Details in today's mobile roundup.... >>

BizReport | Advertising archives February 16, 2015

Ad Roundup: Content and call tools launched

In today's advertising roundup: a new content optimization platform is launched and one platform adds click to call metrics.... >>

BizReport | Advertising archives February 18, 2014

Marchex: SMBs lose half-billion to spam calls

The Do Not Call Registry may be helping consumers control who calls them and for what reasons, but where businesses are concerned, especially SMBs, adver-calls - or SPAM calls - are on the rise. And cutting into the revenue lines,... >>

BizReport | Advertising archives October 07, 2013

Mobile, social products to improve reach, measurement

A trio of new releases may change the way brands look at mobile and social marketing by improving their ability to reach, track and measure engagement across devices. ... >>

BizReport | Ecommerce archives May 17, 2012

Studies: Targeting improves in-store buys, mobile ads missing mark

A new report out from Legolas Media and SymphonyIRI links online targeting to an increase of nearly 20% for in-store sales. According to the study of more than 50 million rich media and banner impressions on premium websites targeting ads... >>

BizReport | Mobile Marketing November 10, 2011

Marchex app enables voice search for mobiles

A new voice solution from Marchex may help mobile consumers find local businesses in a faster way, while at the same time serving location information to potential groups of people to increase foot traffic. Called Marchex Free411 the application, available... >>

BizReport | Advertising archives September 09, 2011

CityGrid taps Marchex for in-call ads

With consumers connecting at all times of the day and through various devices, a new partnership opens ad options with links to the past. This week CityGrid has tapped Marchex to deliver in-call ads across their ad network; in-call ads,... >>

BizReport | Advertising archives August 31, 2011

What's behind the in-call ad craze and how you can capitalize

It isn't new but call advertising is getting more play as brands try to reach increasingly buy consumer segments. From financial services to retail, brands are looking for new ways to get their message before interested users, and while they... >>

BizReport | Search Marketing January 19, 2009

Marchex to 'resell' Google's AdWords

Local search advertising company Marchex has been named the first reseller for Google's Adwords Authorized Reseller Technology Platform provider. As such Marchex will be the only - for now - authorized reseller for the Google platform. Many more companies are... >>

BizReport | Advertising archives October 02, 2008

Study: Local targeting is key

It isn't just local businesses who want to target local traffic. According to a newly released report from Sterling Market Intelligence and Marchex, national brands are interested in local targeting but the infrastructure to do so doesn't seem to be... >>

BizReport | Advertising archives June 13, 2008

Marchex launches pay-per-click network

A new pay-per-click option could make it easier for advertisers to buy local, national and spot ads in a pay-per-click environment. Marchex Adhere places ads within sites in Marchex's OpenList Network; marketers can buy all three ad types with one... >>

BizReport | Research archives February 23, 2007

Marchex upgrades to offer conversion tracking

Metrics to track pageviews and traffic patterns within a website are a good way to gauge how well a new advertising campaign is working. Marchex is taking this type of tracking one step further by offering advertisers conversion tracking.... >>