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BizReport | Email Marketing March 16, 2016

Top 3 tips emailers can take from March Madness

March Madness is getting underway, and as basketball fans around the US tune in, Campaigner reminds businesses that they can also take something away from the courts: tips to slam dunk their next email campaign. ... >>

BizReport | Social Marketing March 17, 2015

Can social sentiment pick the perfect bracket?

The NCAA Men's Basketball Tournament gets underway tonight, and millions of Americans are putting together their brackets. Some will base their picks on favored teams, some will hope for a Cinderella team to go all the way, but one company... >>

BizReport | Mobile Marketing April 19, 2012

Millennial Media: Mobile made big impact on March Madness

Just a couple of years ago video streaming changed the way sports fans viewed the NCAA Men's Basketball Tournament - March Madness. Now, it's mobile that is changing the way we see March Madness, according to the latest Millennial Media... >>

BizReport | Blogs & Content March 19, 2012

March Madness can teach brands how to engage

The NCAA Men's Basketball Tournament - aka March Madness - is in full swing, complete with a list of underdog victories during the first round. But there is more to learn from the tournament than basketball. Brands should take note... >>

BizReport | Blogs & Content March 12, 2012

March Madness: Another chance for brands to personalize content

The scene is set for one of the biggest sports events in the US: the NCAA Men's Basketball Tournament. AKA March Madness. But although the games start in just a few days there is still time for brands to get... >>

BizReport | Blogs & Content March 17, 2011

Survey: B-Ball fans likely to tune out the ad messages

Unlike some other sporting events, which have consumers tuning in to the commercials as much as the sports action, March Madness may find more consumers leaving the room when commercials are aired. According to a new poll from Lightspeed Research,... >>

BizReport | Advertising March 14, 2011

How to capitalize on the March Madness buzz

The selection show is over and the teams have been named. All that is left is for the NCAA Men's Basketball Tournament to officially begin on Tuesday, right? Not exactly. For the teams and fans, yes, but for the businesses... >>

BizReport | Blogs & Content March 25, 2010

CBSSports: On Demand viewing jumps for March Madness

Heading into the second week of the NCAA Men's Basketball Tournament, affectionately called March Madness by basketball fans, CBSSports has a strong viewership. For the first weekend, the site logged more than 3.4 million hours of streaming content by nearly... >>

BizReport | Blogs & Content March 12, 2010

Consumers showing brand loyalty in video space

Another big event is just a week away, and many advertisers have signed on. Just a few weeks after the Olympics, March Madness has descended and college basketball fans are rabidly consuming content, specifically video content. This is great for... >>

BizReport | Advertising March 10, 2008

March Madness promises ad boon

As the NCAA's major basketball conferences gear up for their tournaments, advertisers are also gearing up. Once the final conference tourney's are completed later this week, the NCAA Selection Show takes center stage and after that the 19-day event basketball... >>

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