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BizReport | Advertising archives June 17, 2011

Online ad spending up, venture capitalists look for next big thing

With Q1 numbers in and showing strong growth in online advertising, and as consumers continue to log on and stay online longer, venture capitalists are taking more interest in the online space. This week, funding rounds have been announced for... >>

BizReport | Advertising archives April 06, 2011

Magnetic: Online ad industry needs more transparency

Add another ad entity pushing for more transparency and control in the online ad space. As more advertisers and brands move into the online space, they are demanding more information about where and when their ads will be placed as... >>

BizReport | Advertising archives December 10, 2010

Magnetic launches self-serve retargeting platform

Over the past fourteen months, more marketers have hooked into the retargeting space. Retargeting display or search ads to consumers has been proven to increase engagement and conversions. This month, search retargeter Magnetic released a new offering which will allow... >>

BizReport | Advertising archives October 18, 2010

Magnetic, Tumri partner for product-specific ads

Research has shown that it may take two, three or more exposures to a brand or product before a consumer will finalize a purchase. A new partnership between Magnetic and Tumri may help increase the number of exposures, thereby shortening... >>

BizReport | Advertising archives September 24, 2010

How to get more from retargeted ads

In the retargeting space there is a lot of talk. Some say retargeted ads are hugely profitable, some say retargeting ads is a waste of time. The truth, as with most things, is somewhere in the middle. Retargeted ads do... >>

BizReport | Advertising archives August 10, 2010

BrightRoll, Magnetic partner for retargeted video ads

Video marketing is already a hot market, but a new partnership between search retargeting firm Magnetic and video ad service BrightRoll may increase the heat factor. The two are partnering to allow marketers to use search engine retargeting to optimize... >>