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BizReport | Advertising January 10, 2008
Ad platform to target second-generation Hispanics
A digital marketing platform is in the works between MSN Latino and MRM Worldwide, the direct marketing entity of McCann WorldGroup. The platform will allow marketers to better target second-generation Hispanics in the US, a highly sought-after demographic. ... >>
BizReport | Mobile Marketing December 13, 2007
MSN launches mobile display ads
Add another platform to the MSN network, a network trying to capture a larger part of the online advertising market. The company has launched both text and display ads for US mobile users. ... >>
BizReport | Search Marketing September 03, 2007
Audience overlap among major search engines
June and July saw the leading search engines all experience healthy retention rates, although audience overlap rates also remained high.... >>
BizReport | Search Marketing March 26, 2007
Search and Ad platforms uniting at Microsoft
With search dominated by Google, many providers are looking for a solution. Microsoft is uniting search and advertising platforms in an effort to provide consumers and advertisers with a one-stop location, trying to raise their profile in the industry.... >>
BizReport | Research March 20, 2007
Google, Yahoo control the bulk of online ads
Advertisers may get a little bit more for their money at smaller portals - more control, specifically - but still, most marketers prefer to deal with the large portals. According to a new report from eMarketer, Google, Yahoo, MSN and... >>
BizReport | Trends & Ideas March 08, 2007
MSN creates online content to draw crowds
For around the cost of making a short, low-budget TV pilot, MSN has teamed up with a Hollywood production company to make a series of branded web shows.... >>
BizReport | Search Marketing March 01, 2007
Google's market share grows at the expense of others
U.S. consumers performed 6.3 billion searches during January 2007, averaging out around 36 searches each. Which website performed the majority of those searches? Google, of course.... >>
BizReport | Research January 26, 2007
Ad revenue up 20% for MSN
Growth in display advertising helped push MSN over the $460 million mark in Q4, 2006. Q4 saw an increase of $77 million (20%) from display advertising over Q4 2005.... >>
BizReport | Search Marketing January 16, 2007
Google Expands Share to 47%
The December search share results are in from comScore, and it appears as if Google has expanded their share of the search pie once again. Of the 6.7 billion searches performed in December, Google sites accounted for 3.2 billion.... >>
BizReport | Search Marketing November 02, 2006
Ask.com Replacing MSN and Google
Search portal Lycos has asked Ask.com to replace MSN and Google as the organic search and paid listings provider on the portal’s sites. MSN Windows Live had provided all of the natural results while Google provided the paid search results.... >>
BizReport | Search Marketing October 06, 2006
Can Anyone Unseat Google?
Many web-search companies are trying, but so far the answer to that question seems to be no, especially after the launch this week of the powerhouse’s new SearchMash site.... >>
BizReport | Blogs & Content September 22, 2006
Publishers Want Control of Search Results
A Belgian court ruling could change the way large search engines like Google, Yahoo and MSN give search results. The court ruled that some Google searches infringes on the copyright of French and German newspapers by reproducing parts of the... >>
BizReport | Search Marketing September 22, 2006
October Brings New Wind To Ask.com Paid Search
Ask.com is hoping an update to the company's paid search program will give them a larger share of the paid search market. Beginning in October, IAC’s Ask.com search portal will revamp the paid search functions, and the company is also... >>
BizReport | Internet February 22, 2002
Exclusive Interview with Jonathan Taplin, CEO of Intertainer
Jonathan Taplin isn’t one to shy away from risk. The CEO of interactive video firm Intertainer has spent the last few years trying to convince cable companies and other multichannel video providers to take a leap from the passive tradition... >>
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