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BizReport | Search Marketing May 11, 2009

Hitwise: Google's search share continues to grow

It's no big surprise. Google accounted for almost 73% of all U.S. searches conducted in April, according to recent data from Hitwise. ... >>

BizReport | Advertising April 08, 2009

Report: Yahoo portal ads may lead to more conversions

There is an interesting report out from Compete that indicates Yahoo's portal may give marketers the best bang for their (marketing) buck. According to the report consumers who saw a homepage ad on Yahoo.com were twice as likely to make... >>

BizReport | Advertising January 10, 2008

Ad platform to target second-generation Hispanics

A digital marketing platform is in the works between MSN Latino and MRM Worldwide, the direct marketing entity of McCann WorldGroup. The platform will allow marketers to better target second-generation Hispanics in the US, a highly sought-after demographic. ... >>

BizReport | Mobile Marketing December 13, 2007

MSN launches mobile display ads

Add another platform to the MSN network, a network trying to capture a larger part of the online advertising market. The company has launched both text and display ads for US mobile users. ... >>

BizReport | Search Marketing September 03, 2007

Audience overlap among major search engines

June and July saw the leading search engines all experience healthy retention rates, although audience overlap rates also remained high.... >>

BizReport | Search Marketing March 26, 2007

Search and Ad platforms uniting at Microsoft

With search dominated by Google, many providers are looking for a solution. Microsoft is uniting search and advertising platforms in an effort to provide consumers and advertisers with a one-stop location, trying to raise their profile in the industry.... >>

BizReport | Research March 20, 2007

Google, Yahoo control the bulk of online ads

Advertisers may get a little bit more for their money at smaller portals - more control, specifically - but still, most marketers prefer to deal with the large portals. According to a new report from eMarketer, Google, Yahoo, MSN and... >>

BizReport | Trends & Ideas March 08, 2007

MSN creates online content to draw crowds

For around the cost of making a short, low-budget TV pilot, MSN has teamed up with a Hollywood production company to make a series of branded web shows.... >>

BizReport | Search Marketing March 01, 2007

Google's market share grows at the expense of others

U.S. consumers performed 6.3 billion searches during January 2007, averaging out around 36 searches each. Which website performed the majority of those searches? Google, of course.... >>

BizReport | Research January 26, 2007

Ad revenue up 20% for MSN

Growth in display advertising helped push MSN over the $460 million mark in Q4, 2006. Q4 saw an increase of $77 million (20%) from display advertising over Q4 2005.... >>

BizReport | Search Marketing January 16, 2007

Google Expands Share to 47%

The December search share results are in from comScore, and it appears as if Google has expanded their share of the search pie once again. Of the 6.7 billion searches performed in December, Google sites accounted for 3.2 billion.... >>

BizReport | Search Marketing November 02, 2006

Ask.com Replacing MSN and Google

Search portal Lycos has asked Ask.com to replace MSN and Google as the organic search and paid listings provider on the portal’s sites. MSN Windows Live had provided all of the natural results while Google provided the paid search results.... >>

BizReport | Search Marketing October 06, 2006

Can Anyone Unseat Google?

Many web-search companies are trying, but so far the answer to that question seems to be no, especially after the launch this week of the powerhouse’s new SearchMash site.... >>

BizReport | Blogs & Content September 22, 2006

Publishers Want Control of Search Results

A Belgian court ruling could change the way large search engines like Google, Yahoo and MSN give search results. The court ruled that some Google searches infringes on the copyright of French and German newspapers by reproducing parts of the... >>

BizReport | Search Marketing September 22, 2006

October Brings New Wind To Ask.com Paid Search

Ask.com is hoping an update to the company's paid search program will give them a larger share of the paid search market. Beginning in October, IAC’s Ask.com search portal will revamp the paid search functions, and the company is also... >>

BizReport | Internet February 22, 2002

Exclusive Interview with Jonathan Taplin, CEO of Intertainer

Jonathan Taplin isn’t one to shy away from risk. The CEO of interactive video firm Intertainer has spent the last few years trying to convince cable companies and other multichannel video providers to take a leap from the passive tradition... >>

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