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BizReport | Trends & Ideas June 29, 2007
In-Game ads predicted to surpass $2 billion
In-game advertising will explode over the next five years according to a recent Parks Associates forecast. In 2006 US advertisers spent about $360 million on in-game ads; by 2012 forecasters expect that spend to grow to $2 billion. ... >>
BizReport | Social Marketing April 27, 2007
By 2011 80 percent of internet users will have a virtual life
It has been predicted that in five years time 80 percent of active internet users will have a “second life” in a virtual world, and marketers should be investigating this channel.... >>
BizReport | Research March 26, 2007
Should marketers harness MMOGs?
Video games aren't just for kids any longer, especially online games. According to some research, the massively multi-player online game (MMOG) World of Warcraft has around 8.5 million global players - and those players aren't children - willing to pay... >>
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