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BizReport | Research archives September 09, 2010

MIT: You are how you behave, socially speaking

As kids, our parents told us, "You are what you eat." In the Internet age, though, Mom and Dad should be saying, "You are how you behave - socially speaking." A new study indicates that how people interact on social... >>

BizReport | Research archives January 14, 2010

Why marketers need more than targeting to engage consumers

When the Internet opened up to advertisers there was plenty of room for all comers. Just a few years ago, the marketplace filled and targeting capabilities were born allowing marketers to target specific consumers within specific demographics. Still there was... >>