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BizReport | Blogs & Content November 15, 2013

Expert: Create a better mobile experience

In its 2013 online holiday sales forecast, Shop.org expects online sales in November and December to grow between 13-15 percent over last holiday season to as much as $82 billion (Shop.org, 2013). LivePerson supported 30% more live chats during the... >>

BizReport | Mobile Marketing November 08, 2013

Expert: Look for mobiles to push holiday revenue

With mobile revenues expected to account for at least 20% of 2013 holiday sales retailers need to be ready with a multi-channel experience. In-store clerks who have tablet/smartphone access, barcodes and mobile displays readily available in-store and a convenient online/mobile... >>

BizReport | Ecommerce October 22, 2013

How shoppers will spend during the holidays

Data out this week from Offers.com sheds light on how many shoppers will spend during the upcoming holiday season - one of the more interesting takeaways is that more than half will make a holiday game plan including gifting lists... >>

BizReport | Mobile Marketing October 17, 2013

Study: Consumers more and more attached to mobile

It will come as no surprise that a new study out this week shows Americans are becoming more and more attached to their mobile devices. But it may be surprising just how attached: for example, many are engaging with mobile... >>

BizReport | Mobile Marketing August 20, 2013

JiWire: Shoppers turn to mobile for research, comparison

New data out from JiWire underlines the importance of mobile functionality for retail brands. According to the Q2 Mobile Audience Insights Report nearly half (42%) of shoppers prefer to research products via mobile while 45% prefer to purchase in-store.... >>

BizReport | Mobile Marketing August 12, 2013

Report: Smartphone users spending more time on retail sites

Smartdevices are pushing more people to spend more time online - and much of that time is spent on retail websites. That according to new data out from Millennial Media, which indicates time spent on mobile retail sites (via smartphone)... >>

BizReport | Mobile Marketing June 26, 2013

Tools offer small, mobile businesses diversification

Three new tools in the mobile space should give small businesses more options for the upcoming back to school and holiday shopping seasons - from video content to payment solutions.... >>

BizReport | Ecommerce June 20, 2013

Skava: Mobile shoppers having negative experiences, not returning

Bad news for etailers in the mobile space: most of your shoppers are having troubles either shopping or checking out, and those bad experiences are pushing them away from your store. New data out from Skava notes that about 88%... >>

BizReport | Ecommerce June 20, 2013

Why your coupons need mobile

Digital coupon redemption rates are climbing, but mobile coupons may be where retailers find the biggest bang for their advertising buck. Because mobile consumers are looking for business locations, deals and offers for immediate use, not a week or more... >>

BizReport | Mobile Marketing June 12, 2013

Top 3 tips for SMB mobile optimization

Small businesses are great at incorporating new marketing efforts, just look at the social space. But where mobile is concerned, many SMBs continue to lag behind their larger counterparts, many because of the costs associated with mobile optimization.... >>

BizReport | Ecommerce May 29, 2013

Monetate: Mobile pushing more ecomm traffic

Over the past year, mobile has begun pushing more ecommerce traffic than social media, according to new data out from Monetate. According to the Monetate EQ1 2013 report tablets and smartphones are pushing more than 21% of ecommerce traffic (Q1... >>

BizReport | Mobile Marketing May 16, 2013

Platform pushes mobile integration as mobile use soars

New data out from Millennial Media underlines the importance of mobile to an overall advertising strategy. Meanwhile, an upgrade out for the Leaf platform takes mobile devices farther into ecommerce circles.... >>

BizReport | Ecommerce April 22, 2013

Survey: Women still prefer shopping in store

The Internet is abuzz with the trend of shopping via mobile device, but one new report shows that most woman still prefer traditional shopping methods. According to new data out from Swirl about 53% of woman say they 'prefer' shopping... >>

BizReport | Mobile Marketing March 14, 2013

Report: UK retailers aren't optimized for mobile

In the US, retailers have jumped onto the mobile bandwagon with gusto, optimizing pages and offering better mobile viewing options. But in the UK retailers have been slower to adopt mobile performance standards, according to new data out from Skava.... >>

BizReport | Ecommerce March 01, 2013

Report: Retail apps failing in consumers' eyes

In the mobile space users are equally divided between mobile browser use and mobile app use, but most may be getting a better experience through the browser. And that is a bad thing, even for brands that have both app... >>

BizReport | Mobile Marketing February 28, 2013

Shoppers swayed to spend by mobile connectivity

When it comes to where shoppers are headed this weekend, the mobile options within a store are a bigger factor than many retailers realize. According to new data out from JiWire most bricks-and-mortar shoppers (80%) are swayed by in-store WiFi... >>

BizReport | Research February 27, 2013

Experian: More shoppers turning to showrooming

Retailers, in the quest to engage more shoppers, it may be wise to embrace showrooming. A new report on retail trends out from Experian Marketing Services indicates more and more shoppers are showrooming - and brands that allow for online... >>

BizReport | Research February 14, 2013

Why brands should embrace m:commerce now

Of the more than $180 billion spent online in 2012, the mobile piece was relatively small. But, mobile commerce has shown steady growth for the past couple of years, and one expert believe mobile and social will have a big... >>

BizReport | Ecommerce February 13, 2013

How ecommerce will change retailers 2013

Ecommerce showed strong growth through 2012, ending the year at more than $186 billion spent online. While the bulk of that spending was for digital content/subscriptions, apparel, consumer electronics and even furnishings are seeing more ecommerce growth. Here's what retailers... >>

BizReport | Mobile Marketing January 07, 2013

Optimize retail for mobile finds study

When it comes to retail therapy, a new study out from Latitude finds enhancing the mobile experience may be the best therapeutic option. According to the report enhancing the shopping experience on mobile devices is helping shoppers to more deeply... >>

BizReport | Research January 02, 2013

Survey: Shoppers looking to mobile for deals

More than $30 billion was spent online over the 2012 holiday season, and a bulk of that shopping was done via mobile. Most shoppers continue to finalize online buys via laptop or desktop computer, but a growing number are using... >>

BizReport | Mobile Marketing December 24, 2012

How shoppers are engaging via mobile

Mobile has effectively changed the holiday shopping scene. New data outlines how shoppers have engaged with mobile, and how that is changing how retailers distribute product information and savings.... >>

BizReport | Mobile Marketing December 21, 2012

How mobile is impacting the 2012 holidays

As the online shopping totals have pushed to record-breaking numbers, so, too have mobile numbers. But, rather than completing purchases on mobile shoppers are using mobile to improve their in-store experience.... >>

BizReport | Mobile Marketing August 20, 2012

Top 3 tips for integrating mobile POS

As more shoppers go online to find deals, retailers are looking for more ways to use online effectiveness - shorter lines, no waiting, coupon options - to engage shoppers once they are through physical store doors. One way is in... >>

BizReport | Ecommerce August 07, 2012

The benefits of showrooming

A lot has been said, negatively, about showrooming of late. First and foremost that it takes in-market consumers away from retailers and pushing them into another store. But some experts disagree, saying showrooming can benefit brands who are aware of... >>

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