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BizReport | Ecommerce March 14, 2012

App offers preferred deals to shoppers

A new app puts consumers 'in charge' of the types of offers wanted, and then sends preferred deals direct to mobile phones. From nFluence Media, the dealBoard app first asks for consumer preferences and then aggregates offered daily deals so... >>

BizReport | Mobile Marketing March 07, 2012

Reports: More consumers will 'buy mobile' through 2016

As people become more comfortable with smartphones they will experiment more with those devices. It's simple logic. They have the phone, why not experiment with mobile payments in addition to mobile social networking? Well, many are and a new report... >>

BizReport | Mobile Marketing March 01, 2012

Survey: Smartphone users won't wait in line

You've seen the headlines about shoppers abandoning virtual carts because of the shopping experience or simply to do a bit more research. But new data from AisleBuyer finds that trend is now happening more and more in-store, specifically with tech-savvy... >>

BizReport | Ecommerce February 07, 2012

comScore: Q4 2011 Ecommerce spend up 14%

Fourth quarters, for merchants, are usually hot commodities. Beginning at Thanksgiving and moving through the holiday season consumers' wallets are loosened and their spending climbs. Q4 2011 was no different for online merchants; comScore reports total online ecommerce spending for... >>

BizReport | Mobile Marketing January 31, 2012

AisleBuyer release connects retailers to mobile shoppers

An update to the AisleBuyer platform may help retailers create a more efficient mobile shopping experience for their customer base. With the explosion of tables and smart devices an increase in traffic to mobile sites has already been seen; many... >>

BizReport | Research January 26, 2012

Forecast: 56% increase in connected device shipments by 2016

According to new data from NPD In-Stat, the connected device base will increase from 256 million devices (2011) to at least 1.34 billion by 2016. That is a 56% combined annual growth rate. Connected devices include tablets and smartphones as... >>

BizReport | Mobile Marketing January 17, 2012

Claris/Euclid partnership offers etailers better performance

A new partnership, between Claris Solutions and Euclid Elements, should give online merchants more metrics - which could result in better overall performance. Through the agreement shopper data would help to improve website performance and develop custom options for merchants.... >>

BizReport | Mobile Marketing January 16, 2012

eMarketer: Ad-supported content to skyrocket through 2015

The general buzz about smartphones and tablet is primarily about how retailers can engage and how consumers will shop through the devices in upcoming years. But more brands should pay attention to mobile content finds a new eMarketer report. According... >>

BizReport | Advertising January 11, 2012

Digital Zip takes targeting to hyper local level

Over the past year a lot has been said about localizing online campaigns. With the consumer base increasingly mobile it makes sense to include not only local sales but local information - locations, phone numbers, etc. - in online information.... >>

BizReport | Mobile Marketing January 06, 2012

Expert: Merchants can improve customer service via mobile

Merchants may not have seen a lot of purchases made through mobile over the 2011 holidays, but there was a definite upsurge in mobile traffic - which is usually the precursor to an uptick in conversions. One new tool, AisleBuyer's... >>

BizReport | Ecommerce December 26, 2011

For merchants, email, mobile still reign supreme

According to stats from Responsys retail email volume skyrocketed Christmas week with most brands sending at least 5 messages to consumer lists for the week. That is a 35% increase over 2010 email trends; most of these messages were sent... >>

BizReport | Mobile Marketing December 23, 2011

Holidays show importance of mobile for commerce

As the 2011 holiday season has worn on it's become apparent that people aren't only shopping in a store or through a website. They're also using mobile - both in-store and to shop cyber shelves.... >>

BizReport | Mobile Marketing October 25, 2011

In mobile, rich media pushing clicks

Mobile may be pushing an increasing amount of online traffic, but new data from Jumptap indicates that rich media, specifically, is pushing mobile clicks. Their research, conducted in September, found that the use of rich media in mobile campaigns increased... >>

BizReport | Mobile Marketing September 02, 2011

Mobiles getting more play, so is mobile frustration threshold

The ease of connection is one big plus for the mobile generation, but new research finds the frustration level of some consumers is also on the rise. From slow downloads to spotty coverage, mobile consumers want more - and less... >>

BizReport | Ecommerce August 26, 2011

Report: More than 80% consumers have shopped via mobile

Move over content, texting and social networking. Mobiles are also for shopping now. So finds a new report from L.E.K. Consulting, which indicates that two-thirds of mobile consumers have made at least one purchase via a smartphone or tablet and... >>

BizReport | Research August 25, 2011

Survey: Retailers like mobile, don't like click-thrus

Tablets and smartphones are flying off store shelves, consumers are increasing their data plans and spending more time consuming content via these devices. That means mobile is ripe for the advertising pick, right? Not so according to many marketers, who... >>

BizReport | Ecommerce August 09, 2011

$1 in $10 spent online, how merchants can capitalize

With back-to-school shopping in full swing, merchants are finding more consumers connecting to them through online and mobile channels. Many of these consumers are buying online, but even those who research online and buy in-store offer a wealth of information... >>

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