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BizReport | Mobile Marketing December 20, 2013

Reports: MCommerce up 35%, are tablets taking over?

Two new reports out in the mobile space may make retailers take a harder look at mobile commerce in the New Year. Because, as mobile becomes more prevalent for content consumption it also becomes more important for social networking, shopping... >>

BizReport | Mobile Marketing December 18, 2013

Top 3 mobile tips for 2014

Three individual days have surpassed the $1 billion mark so far during the 2013 holiday rush: Black Friday ($1.19b), Cyber Monday ($1.735b) and Green Monday ($1.4b). A growing portion of the 'online' spend is coming from mobiles this year, a... >>

BizReport | Ecommerce December 02, 2013

What to do - and not to do - on Cyber Monday

Omni-shopping is in, that's the word from Adobe which reports that the Black Friday weekend pushed record online sales as shoppers used their tech gadgets to shop often, shop quickly and shop deals. ... >>

BizReport | Ecommerce November 29, 2013

Early report: Mobile spending up, Facebook pushing buys

Just one day into the official kick-off to the 2013 holiday shopping season, and the mobile trend seems to be solidifying. According to early numbers from IBM Digital Analytics shows that mobile devices accounted for just over 38% of Thanksgiving... >>

BizReport | Ecommerce November 22, 2013

Reports: Loyalty, Moms driving revenue

Thanksgiving Weekend may be the official kick-off to the holidays for shoppers, but don't tell that to small businesses; they've been preparing for a couple of months. And they are banking on days like Small Business Saturday to help their... >>

BizReport | Mobile Marketing November 15, 2013

How to use 2013 mobile plans to boost 2014 sales

One of the biggest trends we're seeing is that the ratio of mobile commerce to e-commerce sales is becoming more balanced. Increasingly, mobile commerce is a major player when it comes to online purchases. For instance, mobile commerce in the... >>

BizReport | Mobile Marketing October 14, 2013

Survey: More mobile purchases this holiday season

Forget about cooling heels in long checkout lines. This holiday season more shoppers will be skipping lines in favor of purchasing gifts via mobile. That, according to new data out from Hipcricket which shows more than half (53%) of polled... >>

BizReport | Search Marketing September 26, 2013

Local searchers knocking on closed doors

There is a disturbing trend in the search space: search engine results leading shoppers astray. According to new data from Infogroup more than half of shoppers using search engines, online directories and GPS/Navigation systems are being led to stores that... >>

BizReport | Ecommerce July 26, 2013

Online shopping habits evolving

Price remains a key pressure point for online - and mobile - shoppers, but new data out from Harris Interactive shows how consumers have evolved in the online retail space. The big takeaways: they're more impatient with slow load times... >>

BizReport | Mobile Marketing June 21, 2013

Top 3 tips to improve location based campaigns

According to xAd, Geofencing has become the most popular location-targeting technique and is used in 55% of location-based advertising campaigns. There are still a lot of misconceptions about the use of Geofencing however. Here's how geofencing can assist your mobile... >>

BizReport | Ecommerce March 05, 2013

Platform offers retailers control over promos and offers

Daily deals, coupons and special discounts are tools that can benefit all retailers. The challenge, in our online world, is to control the spread of these tools so that the retailer doesn't sell too much product at below-retail costs. Enter... >>

BizReport | Research February 27, 2013

Experian: More shoppers turning to showrooming

Retailers, in the quest to engage more shoppers, it may be wise to embrace showrooming. A new report on retail trends out from Experian Marketing Services indicates more and more shoppers are showrooming - and brands that allow for online... >>

BizReport | Mobile Marketing January 10, 2013

Study: Mobiles are searching, clicking

Mobile consumers aren't only direct-navigating any longer. In the early days of the mobile web, many would direct navigate to websites because it was simpler than querying a search engine. But as the mobile web - and mobile screens -... >>

BizReport | Ecommerce November 13, 2012

Survey: 44% of shoppers will purchase via tablet this Christmas

Online shopping isn't new to the retail space, but mobile - and tablet - shopping is. At least to some retail brands. A new report indicates brands need to get up to speed quickly where tablet shopping concerned because nearly... >>

BizReport | Ecommerce August 17, 2012

Coupon options may change how people redeem coupons, rewards

A new release from VerticalResponse may change the way businesses create coupons and how those coupons are then shared between consumers. And a new app in the marketplace is set up to make it simpler to schools to earn rewards.... >>

BizReport | Ecommerce August 17, 2012

Poll: Parents some of most engaged mobiles

When it comes to mobile devices, busier people may be the most engaged. According to a new poll from Harris Interactive and Placecast, parents are some of the most active mobile users. This is fitting since parents can be found... >>

BizReport | Research July 30, 2012

Greystripe: Mobile shoppers more valuable than in-store

While in-store shoppers are easier to 'see', when it comes to the value of shoppers new data from Greystripe indicates those unseen mobile shoppers may be more valuable to brands than those who aren't interacting through mobile. These shoppers, finds... >>

BizReport | Mobile Marketing July 26, 2012

Smartphones to surpass feature phones by year's end

But you don't know anyone who is still operating on a feature phone? They are out there, but maybe not for long. According to new data from comScore almost half of feature phone owners who switched devices in April switched... >>

BizReport | Mobile Marketing July 24, 2012

Mobile releases offer real-time information to consumers

In the mobile space real-time means engaging time. Because although consumers and shoppers are using mobile devices at high rates, many still turn to mobile when they need immediate access to information. For instance, a store location, ticket sales or... >>

BizReport | Ecommerce July 16, 2012

Expert: Why showrooming may not be the Big, Bad Wolf

Buzz may be increasing about the 'evils' of mobile showrooming - visiting a store, then buying online - but one expert cautions that showrooming has always been the case for retailers to an extent. Even when there were only two... >>

BizReport | Mobile Marketing July 12, 2012

HipSwap, Break Media put content first in mobile

The mobile space is heating up the summer of 2012. With new apps for content consumption, new ways to pay for goods and services and new ways to engage and sell through the mobile space, retailers and content creators are... >>

BizReport | Ecommerce July 10, 2012

Motorola Solutions: Better in-store experience makes for better sales

This should come as no surprise to most retailers but experience makes the sale, for many consumers. In-store experience, online experience. The simpler it is for a shopper to find a product and make a purchase the more likely they... >>

BizReport | Mobile Marketing June 15, 2012

10m shoppers have signed on for mobile alerts

More consumers are looking for store information, deals and even locations from mobile devices while shopping brick and mortar stores. One hub they're leaning on - Placecast's ShopAlerts, which has pushed past the 10 million member mark.... >>

BizReport | Ecommerce June 12, 2012

Ecommerce trending up finds report

New data out from Alibaba credits the Queen's Jubilee and the little show called Downton Abbey for re-energizing global ecommerce. Not that ecommerce was lagging pre-trends, but Alibaba has noticed a surge in global searches for all things British over... >>

BizReport | Mobile Marketing May 08, 2012

JiWire: Wi-Fi connections important for shopping consumers

Wi-Fi connections may have some security issues according to experts, but those issues aren't turning consumers off. New data from JiWire indicates traffic from both smartphones and tablets via Wi-Fi have increased significantly over the past quarter, with most users... >>

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