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BizReport | Ecommerce archives April 22, 2016

Report: Mobile a bigger buying channel

Many retailers continue to think of the mobile space as a browsing channel rather than a buying channel, but that thinking is a mistake according to one new report. That study finds a growing number of mobile shoppers are not... >>

BizReport | Loyalty Marketing April 15, 2016

Expert: How loyalty will help mobile wallets

Mobile wallets have been getting a lot of attention from businesses around the world, but according to one expert the real benefit to mobile wallets won't be seen until loyalty is introduced. ... >>

BizReport | Mobile Marketing March 15, 2016

Expert: MCommerce trends to watch

Mobile commerce should be on retailers' radar, according to one expert. With strong growth through the 2015 holiday season, m:commerce is expected to have a strong showing throughout 2016. Here are three trends retailers should follow. ... >>

BizReport | Mobile Marketing March 06, 2016

Report: Mobile high on retailers' list

Look for more in the mobile space where retailers are concerned. That is the takeaway from new RetailMeNot data, which finds nearly all (87%) of retailers plan to increase their mobile strategy over the next year. ... >>

BizReport | Mobile Marketing February 23, 2016

Survey: Mobile experience falling short

The digital experience is becoming more and more important, but according to one new survey a growing number of consumers are finding their mobile experience is not living up to their expectations. Just how important is 'experience'? Very, find the... >>

BizReport | Mobile Marketing February 18, 2016

Survey: Mobile commerce driven by multiple devices

While online purchases are made via computer, it turns out part of the push for mobile purchasing is that multiple devices can be used. That's the takeaway from new Criteo data which indicates nearly half (40%) of ecommerce transactions involve... >>

BizReport | Mobile Marketing February 16, 2016

Expert: How mobile is changing couponing

Time spent on mobile devices is increasing dramatically - in fact, 2015 was the first year in which media consumption on mobile eclipsed desktop. The consumer's ability to consume content on smartphones creates a new marketing channel for retailers that... >>

BizReport | Mobile Marketing February 12, 2016

Top 3 annoyances for mobile shoppers

While mobile shopping is definitely on the rise around the world, there are still some hiccups in that arena. According to new data from Bizrate Insights, a division of Connexity, shoppers want mobile to be fast and simple. Here are... >>

BizReport | Mobile Marketing February 05, 2016

Mobile Roundup: Platforms to simplify work, personal lives

In today's mobile roundup: new releases to the mobile and ecommerce spaces that should set up brands for simpler communication and to access data from their customers to provide a better shopping experience. ... >>

BizReport | Mobile Marketing February 04, 2016

How mobile is changing retail

Retailers need mobile. It is a fact we learned through the 2015 holiday season, yet still many retailers are stuck in 2013 where mobile was a nice feature, but an unnecessary one. One expert explains how mobile continues to change... >>

BizReport | Mobile Marketing January 15, 2016

Expert: Look for more mobile in 2016

Billions of dollars were spent online during the 2015 holiday season, and the dollars associated with mobile showed significant growth. According to one expert, retailers can expect that mobile growth to continue. Here's how brands can ensure they are ready.... >>

BizReport | Ecommerce archives January 14, 2016

Report shows mobile growth outpaced desktop for 2015 holidays

Retailers aren't complaining about the over $56 billion spent via desktops during the 2015 holiday season, but they may be surprised about another shopping venue: mobile. According to comScore mobile commerce growth outpaced desktop by more than 40%. ... >>

BizReport | Mobile Marketing January 14, 2016

Mobile Web vs. Mobile App: Which is right for you?

As companies try to better monetize the online space, the debate over mobile apps vs. mobile browsers is heating up. Three experts weigh in on the biggest challenges - and solutions - for the mobile space. ... >>

BizReport | Ecommerce archives January 13, 2016

2016: Year of the Consumer?

According to some experts this year will be the year of the consumer. What does that mean? Consumers have multiple ways to getting in touch with brands, of finding deals and making purchases - all good things for the brands... >>

BizReport | Mobile Marketing January 06, 2016

Expert: Make mobile frictionless, personal

Mobile is expected to make a huge impact on brands' revenue numbers throughout 2016. Is your mobile strategy ready? It may not be, but one expert explains how to make mobile more frictionless and personal so brands can succeed. ... >>

BizReport | Ecommerce archives December 23, 2015

Prediction: Ecommerce to exceed 10% of retail sales in 2016

If the 2015 holiday season has shown one thing it is that shoppers are becoming more and more comfortable not only with online shopping, but with mobile shopping. There have been several $1 billion shopping days since Thanksgiving Day in... >>

BizReport | Mobile Marketing December 18, 2015

Expert: Mobile to change retail

Ecommerce, MCommerce, Social Commerce...the ways for shoppers to find and purchase items continues to increase. One expert believes mobile will be a big player in how shoppers buy in 2016. Here are five trends to watch: ... >>

BizReport | Ecommerce archives December 02, 2015

Reports: Cyber Week shows strong YoY growth

The numbers are in from Cyber Week and, according to Adobe, more than $3 billion was spent online Cyber Monday alone. That, combined with strong showings on Thanksgiving Day, Black Friday and through the weekend are setting retailers up for... >>

BizReport | Mobile Marketing October 06, 2015

Report: Mobile shoppers do it in bed

Mobile devices are giving consumers more options, not just in the items they purchase but in how and where they do the purchasing. That according to new MasterCard data which indicates one-third of mobile shoppers do so in bed. ... >>

BizReport | Ecommerce archives August 25, 2015

Back to School proves the importance of mobile for the holidays

One big trend so far during the back to season: mobile is increasingly important to retail brands and department. Recently Google compared mobile shopping during the 2014 BTS season with 2015 and found about 40% of shoppers used mobile devices... >>

BizReport | Mobile Marketing August 24, 2015

Study: Most shoppers researching via mobile

Shopping online - or on mobile - is growing more popular every day. Many shoppers who prefer to buy in physical stores say they have researched product via a mobile devices prior to buying. New data out from HookLogic and... >>

BizReport | Mobile Marketing August 04, 2015

Mobile Roundup: Transactions, Fraud increasing

In today's mobile roundup, a trio of releases pointing to the continued growth of the mobile space, but that growth isn't all great - fraud is also growing quickly in the space. ... >>

BizReport | Mobile Marketing June 01, 2015

Reports: Push notifications push Android users

According to Urban Airship's new study, Android users are more likely to be influenced by push notifications than Apple users. Their Mobile Engagement Benchmarks report shows a 20% engagement rate for Android push notifications versus an 8% engagement rate for... >>

BizReport | Mobile Marketing May 18, 2015

Why brands must look into mobile privacy

Customer privacy is a growing concern, not just in the consumer segment, but also with forward-thinking brands. With the wide use of mobile devices, but those devices can put consumer information at risk. ... >>

BizReport | Mobile Marketing April 30, 2015

Reports: Sharing, shopping increase on mobile

Two new reports point to the importance of mobile for both social networking and retail shopping. According to the data mobile devices now account for the bulk of social network sharing (65%) and nearly half (41%) of ecommerce visits. ... >>

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