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BizReport | Mobile Marketing August 04, 2015

Mobile Roundup: Transactions, Fraud increasing

In today's mobile roundup, a trio of releases pointing to the continued growth of the mobile space, but that growth isn't all great - fraud is also growing quickly in the space. ... >>

BizReport | Mobile Marketing June 01, 2015

Reports: Push notifications push Android users

According to Urban Airship's new study, Android users are more likely to be influenced by push notifications than Apple users. Their Mobile Engagement Benchmarks report shows a 20% engagement rate for Android push notifications versus an 8% engagement rate for... >>

BizReport | Mobile Marketing May 18, 2015

Why brands must look into mobile privacy

Customer privacy is a growing concern, not just in the consumer segment, but also with forward-thinking brands. With the wide use of mobile devices, but those devices can put consumer information at risk. ... >>

BizReport | Mobile Marketing April 30, 2015

Reports: Sharing, shopping increase on mobile

Two new reports point to the importance of mobile for both social networking and retail shopping. According to the data mobile devices now account for the bulk of social network sharing (65%) and nearly half (41%) of ecommerce visits. ... >>

BizReport | Ecommerce April 30, 2015

Ecommerce Roundup: Mobile support, what shoppers want

There are two new trends in the retail space that may be disturbing for some retailers. First, a growing number of shoppers want mobile customer support options while most Millennials say they don't want to deal with salespeople in stores.... >>

BizReport | Mobile Marketing April 16, 2015

Will 2015 be The Year of Mobile?

Next week Google will implement changes to their SEO algorithms that will likely have lasting implications for brands around the world. But, according to one expert, these changes could be a very good thing for brands that are prepared.... >>

BizReport | Mobile Marketing April 15, 2015

Survey: M:Commerce lagging behind fraudsters

Only about one-quarter (23%) of merchants currently accept mobile wallet payments according to the 2015 Mobile Payments & Fraud Survey, but the most interesting news: mobile fraud is accelerating faster than mobile retailers are implementing practices to stave that growth.... >>

BizReport | Mobile Marketing April 13, 2015

Kochava: Mobile transactions up nearly 500%

New company data being released by Kochava points to a thriving mobile marketplace. According to their numbers mobile transaction numbers increased 470% (Q1 2014 vs. Q1 2015). Kochava links their growth to offering actionable data and measurement to their users.... >>

BizReport | Ecommerce April 09, 2015

Study: Men shopping more than women online

When it comes to shopping, mobiles are quickly taking over, but not just for buying. According to new data out from Bronto Software more consumers are turning to mobiles to enhance their overall experience. And, yes, many are choosing to... >>

BizReport | Mobile Marketing April 06, 2015

Expert offers insight into how Apple's Watch may change advertising

From shoppers to brands and even content producers, Apple's Watch could change the way we all interact. Last week our expert shared how the Apple Watch could impact shoppers; today, he weighs in on how the Watch could change things... >>

BizReport | Mobile Marketing March 26, 2015

Mobile Roundup: Payment options, partnerships announced

Three mobile announcements should help brands better connect with their mobile customer base. Details in today's mobile roundup.... >>

BizReport | Mobile Marketing March 17, 2015

Mobile Roundup: Commerce and Apps

In today's mobile roundup: two new tools set up to help brands better navigate the social space and to better manage their overall mobile presence.... >>

BizReport | Mobile Marketing March 05, 2015

Mobile Roundup: New solutions, partnerships to help mobile brands

In today's mobile roundup: an expansion of a mobile partnership, new features for app developers and a new mobile ad option.... >>

BizReport | Mobile Marketing March 04, 2015

Mobile Roundup: Mobile wallets upping the retail ante

Mobile wallets aren't going away. In fact, two new reports indicate mobile wallets are growing in importance for retailers despite safety and security concerns from shoppers. ... >>

BizReport | Mobile Marketing February 13, 2015

How to implement a bigger mobile wallet strategy

Currently, Forrester Research reports that more than half of U.S. consumers put loyalty and coupons as the top priorities for their mobile wallet usage. What's at the bottom? Payments.... >>

BizReport | Mobile Marketing February 12, 2015

Expert: Mobile wallets mean more than payments

There is new data out from Forrester underlining the growing importance of mobile wallets for retailers around the globe. According to the research more than half of mobile wallet users want more than a payment options - they want to... >>

BizReport | Mobile Marketing February 06, 2015

Study: M:Commerce fraud costing $240m per year

Mobile commerce continues to push retail sales, both in stores and out, but it is also costing retailers. A new study from TeleSign estimates m:commerce fraud is costing about $240 million in losses each year for enterprises; much of the... >>

BizReport | Mobile Marketing January 27, 2015

Survey: Mobile a sore spot for luxury brands

Mobile may be making strides across the advertising spectrum, in general, but one category finds mobile especially challenging. That's the takeaway from a new report out from RadiumOne. Researchers surveyed luxury brands across the US and found most (59%) were... >>

BizReport | Mobile Marketing December 10, 2014

Reports underline mobile's importance

B2X has released a global study that shows Americans are basically attached to their smartphones. That along with trends found by Monetate and Ebates are indicators that mobile will continue to be highly sought after in 2015. ... >>

BizReport | Mobile Marketing December 03, 2014

The key to mobile success for the 2014 holidays

According to one expert the 2014 holiday season will highlight a shift in the way shoppers use mobile devices. To date, most have used mobile devices to compare prices or look for store availability, but this year one prediction is... >>

BizReport | Mobile Marketing December 03, 2014

MCommerce RoundUp: Payment options and trends

Mobile payments are growing in popularity across the board. From using mobile wallets to pay for items in-store to different ways to pay for mobile goods - through mobile and online games and digital content.... >>

BizReport | Mobile Marketing December 01, 2014

Survey: People want mobile pay options, worry about data breaches

Although a majority of consumers in a recent survey report an interest in mobile pay, most are approaching mobile payment options tentatively. According to new data out from Retale more than half (56%) say they'd like to use mobile payment... >>

BizReport | Ecommerce November 28, 2014

Top tips to drive purchases

Mobile is expected to drive nearly 50% of all online traffic between Black Friday and Cyber Monday. Mobile sales are also expected to account for almost 25% of online sales during that time. Here's how brands can use mobile to... >>

BizReport | Mobile Marketing November 25, 2014

Study: How mobiles are influencing moms

Over the past year mobile has begun influencing moms more. According to a recent BabyCenter study the impact of mobile devices on moms' purchases has increased by more than 25%. According to moms the availability of mobile coupons is one... >>

BizReport | Ecommerce November 17, 2014

Avangate: Survey highlights changing ideas about payments

Turns out consumers don't want to be bothered with reminders about products, and in some cases simply want the books, movies, clothing or software to arrive regularly on a subscription bases.... >>

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