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BizReport | Mobile Marketing October 18, 2016

Survey: Rewards key to mobile wallet use

Using mobile wallets may be a simple way of purchasing goods and services, but the simplicity, in many cases, doesn't include loyalty and rewards programs. The lack of points-earning capabilities, finds one new report, could be why more mobile consumers... >>

BizReport | October 17, 2016

Holiday Roundup: Mobile to impact holiday shoppers

A trio of recent surveys indicates 2016 may be a mobile holiday. ... >>

BizReport | Mobile Marketing October 03, 2016

Expert: What Apple's new releases mean for merchants

Apple's new operating system updates may have a significant impact on how Apple users buy in the digital space - the new Sierra OS update allows Mac users authenticate their purchases with Apple Pay on the Apple Watch. According to... >>

BizReport | Mobile Marketing September 30, 2016

Expert: MCommerce nearing tipping point

According to recent IAB data, about 60% of mobile consumers say they'll increase the number of purchases they make via mobile devices over the next six months. There have been similar findings from other studies; one expert believes we are... >>

BizReport | Ecommerce August 30, 2016

Report: Digital will be strong through holiday season

There is new data out from eMarketer that indicates that while revenue from the overall 2016 holiday season is expected to increase only 2%, digital revenue is expected to increase at least 13%. That increase in digital is an indicator... >>

BizReport | Ecommerce July 06, 2016

Survey: UK shoppers find more creep in tech than US shoppers

While many US and UK shoppers are looking for different items in stores, there are more similarities in the way they shop than many retailers might thing - especially where technology and personalization meet. ... >>

BizReport | Ecommerce June 22, 2016

Study: Blending omnichannel engaging to shoppers

Turns out the 'cool' factor for most shoppers is a blend of both digital and physical stores. That's the takeaway from new RichRelevance data which indicated more than three-quarters (79%) of consumers find the ability to scan products on mobile... >>

BizReport | Ecommerce June 20, 2016

Study IDs types of Millennial shoppers

Boomers may have more expendable cash, but Millennials are quickly becoming a consumer force to be reckoned with, and have many merchants asking what, exactly, these shoppers want. One new report dives in to what Millennials want. ... >>

BizReport | Ecommerce May 16, 2016

Study: Women spent more than men for Mother's Day

Turns out moms (and daughters) spent more on Mother's Day than men did. That's the word from NetElixir. The search marketing hub took at look at spending leading up to the holiday. ... >>

BizReport | Mobile Marketing May 10, 2016

Survey: Brands aren't ready for mobile

While many brands have pushed quickly into the mobile space, one new survey suggests those brands aren't ready for the expectations of their mobile customers. According to SiteCore's survey 4 in 10 mobile brands don't have an actual mobile strategy.... >>

BizReport | Advertising April 25, 2016

Mobile-first offering brands solid returns

2015 marked a strong growth period for retailers, but it isn't only retailers who are finding more green because of mobile opportunities. New data out from comScore underlines just how important mobile has become for brands across the spectrum. ... >>

BizReport | Ecommerce April 22, 2016

Report: Mobile a bigger buying channel

Many retailers continue to think of the mobile space as a browsing channel rather than a buying channel, but that thinking is a mistake according to one new report. That study finds a growing number of mobile shoppers are not... >>

BizReport | Loyalty Marketing April 15, 2016

Expert: How loyalty will help mobile wallets

Mobile wallets have been getting a lot of attention from businesses around the world, but according to one expert the real benefit to mobile wallets won't be seen until loyalty is introduced. ... >>

BizReport | Mobile Marketing March 15, 2016

Expert: MCommerce trends to watch

Mobile commerce should be on retailers' radar, according to one expert. With strong growth through the 2015 holiday season, m:commerce is expected to have a strong showing throughout 2016. Here are three trends retailers should follow. ... >>

BizReport | Mobile Marketing March 06, 2016

Report: Mobile high on retailers' list

Look for more in the mobile space where retailers are concerned. That is the takeaway from new RetailMeNot data, which finds nearly all (87%) of retailers plan to increase their mobile strategy over the next year. ... >>

BizReport | Mobile Marketing February 23, 2016

Survey: Mobile experience falling short

The digital experience is becoming more and more important, but according to one new survey a growing number of consumers are finding their mobile experience is not living up to their expectations. Just how important is 'experience'? Very, find the... >>

BizReport | Mobile Marketing February 18, 2016

Survey: Mobile commerce driven by multiple devices

While online purchases are made via computer, it turns out part of the push for mobile purchasing is that multiple devices can be used. That's the takeaway from new Criteo data which indicates nearly half (40%) of ecommerce transactions involve... >>

BizReport | Mobile Marketing February 16, 2016

Expert: How mobile is changing couponing

Time spent on mobile devices is increasing dramatically - in fact, 2015 was the first year in which media consumption on mobile eclipsed desktop. The consumer's ability to consume content on smartphones creates a new marketing channel for retailers that... >>

BizReport | Mobile Marketing February 12, 2016

Top 3 annoyances for mobile shoppers

While mobile shopping is definitely on the rise around the world, there are still some hiccups in that arena. According to new data from Bizrate Insights, a division of Connexity, shoppers want mobile to be fast and simple. Here are... >>

BizReport | Mobile Marketing February 05, 2016

Mobile Roundup: Platforms to simplify work, personal lives

In today's mobile roundup: new releases to the mobile and ecommerce spaces that should set up brands for simpler communication and to access data from their customers to provide a better shopping experience. ... >>

BizReport | Mobile Marketing February 04, 2016

How mobile is changing retail

Retailers need mobile. It is a fact we learned through the 2015 holiday season, yet still many retailers are stuck in 2013 where mobile was a nice feature, but an unnecessary one. One expert explains how mobile continues to change... >>

BizReport | Mobile Marketing January 15, 2016

Expert: Look for more mobile in 2016

Billions of dollars were spent online during the 2015 holiday season, and the dollars associated with mobile showed significant growth. According to one expert, retailers can expect that mobile growth to continue. Here's how brands can ensure they are ready.... >>

BizReport | Ecommerce January 14, 2016

Report shows mobile growth outpaced desktop for 2015 holidays

Retailers aren't complaining about the over $56 billion spent via desktops during the 2015 holiday season, but they may be surprised about another shopping venue: mobile. According to comScore mobile commerce growth outpaced desktop by more than 40%. ... >>

BizReport | Mobile Marketing January 14, 2016

Mobile Web vs. Mobile App: Which is right for you?

As companies try to better monetize the online space, the debate over mobile apps vs. mobile browsers is heating up. Three experts weigh in on the biggest challenges - and solutions - for the mobile space. ... >>

BizReport | Ecommerce January 13, 2016

2016: Year of the Consumer?

According to some experts this year will be the year of the consumer. What does that mean? Consumers have multiple ways to getting in touch with brands, of finding deals and making purchases - all good things for the brands... >>

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