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BizReport | Advertising archives March 25, 2015

Ad Roundup: Tools to help SMBs connect, target

In today's roundup, a trio of releases that are geared toward helping businesses better connect with their targets.... >>

BizReport | Email Marketing December 09, 2014

Expert IDs 3 trends that will improve email strategy

Email is seen by many as a sturdy standby for their marketing program, but according to one expert brands could be doing more. He identifies three trends that could change email marketing efforts in 2015. ... >>

BizReport | Email Marketing October 24, 2014

Top struggles for email marketers

A new study out from FOLIO and sponsored by Lyris indicates email marketers continue to struggle - not with advanced segmentation or targeting, but with basic email practices like building lists. ... >>

BizReport | Ecommerce archives October 03, 2013

Trio of releases may set up retailers for holiday shopping

This week, three new tools have released, all with options which may increase the revenue line for retailers during the upcoming holiday season. Here's how:... >>

BizReport | Advertising archives July 30, 2013

Best ad options according to verticals revealed

Ever wondered if your campaigns might do better with a different advertising platform focus? They just might. New data out from Lyris and the Economist Intelligence Unit (EIU) breaks down which ad options - email, social media, paid search -... >>

BizReport | Email Marketing June 13, 2013

EIU: Consumer understanding depends on data understanding

It should come as no surprise, but new data out from Lyris and The Economist Intelligence Unit (EIU) underlines the fact that when brands don't understand marketing data they also don't understand their consumer base. That that challenge has pushed... >>

BizReport | Email Marketing November 27, 2012

How to improve email deliverability over 2012 holidays

We're still early in the 2012 holiday season, but already research shows email is helping many retailers connect with online shoppers. Those shoppers are clicking and purchasing online, but if the email doesn't engage retailers could be losing out on... >>

BizReport | Email Marketing November 19, 2012

Survey: Businesses pushing social

Digital brands are looking for more ways to stay relevant with an ever sifting customer base. For many this means testing new options in the digital space. It also means changing how money is spent in the digital ad space.... >>

BizReport | Advertising archives November 07, 2012

Ad Roundup: Platform integrations, expansions to help brands engage over holidays

As the 2012 holiday season pushes into high gear marketers are looking for better ways to engage and better ways to monitor campaigns across the online and mobile spaces. Two new releases are set up for those reasons, read on... >>

BizReport | Advertising archives November 02, 2012

How big data can influence conversation

Moving into the New Year more brands say they'll focus of quality, big data to engage and convert consumers in the online and mobile space. According to one expert actionable data - have the tools in place to not only... >>

BizReport | Advertising archives November 01, 2012

Lyris: How to make the most of big data

As more brands move into the online space better ways of targeting consumers is important. Data that identifies customers and helps brands serve the right content and ads is crucial. One problem is finding the right data and knowing how... >>

BizReport | Advertising archives September 11, 2012

Lyris release offers assist with Big Data

Big data is again making headlines, this time with digital marketing hub Lyris at the forefront. This week marks the launch of the new Lyris ONE platform, set up to offer online brands an assist when it comes to collecting,... >>

BizReport | Email Marketing October 06, 2011

Two platform releases integrate social, email

New data from Return Path finds email and social becoming more deeply intertwined. Citing campaigns from KFC and Domino's, researchers note that using social and email in a collaborative way rather than using simple coupon links increases sharing. ... >>

BizReport | Email Marketing August 31, 2011

Lyris: 8 trends that will change email

Email has been an evolving medium since the Internet began, and yet with the advent of the social and mobile categories, email has seen a resurgence of sorts. Too many brands aren't updating their email, strategies, however, which is harming... >>

BizReport | Email Marketing April 02, 2010

Lyris helps cosmetics firm double email ROI

Yet one more sign that email is far from dead: by focusing on message and deliverability a cosmetics firm using the Lyris HQ platform has doubled revenue, increased deliverability by nearly 100% and pushed click-thrus to higher levels. ... >>

BizReport | Email Marketing December 31, 2009

Internet Marketing 101: Email trends for 2010

With 2010 mere days away, most marketers are frantically putting the finishing touches on marketing plans. Before focusing too hard on video or social ad formats, however, marketers should plan a bit more in email. Email is old, you say?... >>

BizReport | Email Marketing October 17, 2006

Calculate Spam Risk

Non-responders can kill an email ad campaign. But is it the non-responders who are killing click through ad revenue or is it your copy? A test could tell the difference.... >>