RSS feed Get our RSS feed

News by Topic




BizReport : Tags : Tag Results

Tag Results

Search this site:

21 Tag Results

Pagination:

21 result(s) displayed (1 - 21):

BizReport | Advertising December 06, 2018

Study: Publishers, marketers admit they need data help

While most publishers and marketers are collecting and using data, most also admit they need help in strategy and execution. That's the word from new Lotame data, in which 80% of publishing and marketing execs surveyed said they "would consider"... >>

BizReport | Advertising June 22, 2017

Ad Roundup: Announcements key in on consumer buying, data

In today's advertising roundup, three new partnerships which should help brands better understand data, which should help them better target and convert shoppers. ... >>

BizReport | Advertising May 30, 2017

Ad Roundup: Updates and new releases

In today's advertising roundup, a series of new releases and updates for both online and mobile brands. ... >>

BizReport | Viral Marketing December 16, 2016

3 more video predictions for 2017

Facebook Video is growing in usage, more brands are putting video clips on Instagram and Twitter, not to mention YouTubers and sponsorships for platforms like Hulu and Netflix. Video will be important for 2017, but how important? Our experts believe... >>

BizReport | Advertising December 12, 2016

Experts: Video tied to 2017 success

We've given titles to years in the past - the Year of Digital, Year of Mobile, Year of the App - and while 2017 may not be the Year of Video, two experts believe video will become increasingly important to... >>

BizReport | Advertising August 16, 2016

Ad Roundup: 3 releases to increase business' knowledge

In today's advertising roundup, three new releases that are focused on helping improve brands' collection, understanding and use of digital data. ... >>

BizReport | Advertising May 12, 2016

Ad Roundup: Data center of new releases

In today's advertising roundup, three new releases that put the focus on data. ... >>

BizReport | Advertising March 22, 2016

Ad Roundup: Targeting the focus of new product launches

Three new product launches in the online space are focused on targeting. Details in today's advertising roundup. ... >>

BizReport | Advertising October 15, 2015

Ad Roundup: 3 new partnerships

In today's advertising roundup: three partnerships that will increase brands' access to data, and thereby increase customer engagement. ... >>

BizReport | Advertising August 18, 2015

Ad Roundup: Social data, semantic classification and native ads

In today's advertising roundup: A new tool setting brands up to better understand their customers, a native ad offering in the programmatic space and an acquisition that should give brands access to more fluid data. ... >>

BizReport | Advertising October 15, 2014

Online Roundup: Data, cross-device and automation

Three releases into the online space this week are focused on small businesses ability to manage their time, data and devices. Details follow:... >>

BizReport | Advertising August 15, 2014

Online Roundup: International expansion tools and local marketing tips

In the rapidly changing online space, retailers and advertisers need tools to help them reach not only local but international shoppers. Three moves should help brands push their expansion efforts.... >>

BizReport | Advertising May 21, 2014

Advertising Roundup: Data and targeting and tools, oh, my

Three new releases to the advertising space incorporate better analytics, function and cross-screen options to give brands great choice in campaign creation and ROI.... >>

BizReport | Advertising February 21, 2014

MediaCrossing taps Lotame from cross channel analytics

MediaCrossing is tapping Lotame for a new cross channel tool that should help brands better target their core consumers. Through the partnership Lotame's DMP will be integrated with MediaCrossing's Wall Street analytics to create tradable audience data.... >>

BizReport | Advertising January 17, 2014

Ad Roundup: Integrations, mobile DMPs and partnerships

This week, a new mobile platform is launched to improve brands' mobile data, an integration pushes customer data at scale across channels and another platform offers mobile survey options.... >>

BizReport | Advertising August 14, 2013

How Lotame pushed PilotOnline 100% higher

We're talking a lot about data this week at BizReport. One common issue heard is that data is too disconnected. The Lotame platform helps to solve that problem by uniting data collection into a single platform.... >>

BizReport | Social Marketing September 30, 2009

Lotame: Social consumers interact more with video

Social consumers may be expressing demand for different types of advertising by not clicking. According to a new report from Lotame, social consumers are less apt to click on banner ads than consumers outside of the social space.... >>

BizReport | Advertising September 18, 2009

Lotame, Dimestore Media partner for ad insight

Curious about how effective your ads really are? A new partnership between marketing firm Lotame and measurement firm Dimestore Media could help. The new platform offers real time marketing intelligence to marketers who can then measure the effectiveness of ads.... >>

BizReport | Advertising May 29, 2009

Lotame: Ad impact is felt after two seconds

Make it pop has never had more impact than in a new study from Lotame. Researchers found that the impact of an online ad is felt after 2.4 seconds, is at its zenith at 40 seconds and quickly fades after... >>

BizReport | Advertising April 08, 2009

Lotame: Online ad pricing may need adjustment

A new report from targeted advertising platform Lotame should have marketers rethinking their advertising strategy. Researchers have found that, contrary to popular belief, all online ad units are not created equally - and should not be sold at a flat... >>

BizReport | Advertising November 14, 2008

Mindshare to serve social ads based on engagement

Forget behavioral or geographical, WPP's Mindshare unit will begin serving ads to social consumers based on how much time they spend engaged with social networking websites. The ads will be based on the content consumers are most interested in. Mindshare... >>

Pagination: