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BizReport | Advertising archives February 18, 2013

New releases offer new targeting options for brands

Two new advertising tools are set up to offer brands additional targeting options in the online space. The first, for the B2B sector bases targeting on technology and the other, for the consumer sector, integrates social with targeting options.... >>

BizReport | Advertising archives October 12, 2012

LocalResponse bets on HIT

A new retargeting tool out from LocalResponse looks at consumers' social history as a way to target ads and products. Called HIT - Historical Intent Targeting - the platform from LocalResponse is built upon a social premise: if a shopper... >>

BizReport | Social Marketing September 25, 2012

LocalResponse: For social shoppers it's a Saturday thing

When it comes to shopping in the social space, Saturdays hold many shoppers' hearts. According to new data from LocalResponse the bulk of social shopping check-ins come on Saturdays (25%) at 2pm ET - at least for shoppers in the... >>

BizReport | Loyalty Marketing June 21, 2012

Plink, LocalResponse up the ante for local consumers

Loyalty is going mobile for one platform. Plink, a loyalty/rewards program which enables consumers to earn rewards for shopping with or dining at their favorite stores and restaurants will begin a mobile phase in July.... >>

BizReport | Advertising archives May 29, 2012

Offering puts the intent in local ads

A new offering in the local space could give local businesses a bigger impact in the social space. From LocalResponse, the platform is called Intent Targeting and it basically takes the social updates from consumers and offers relevant targeting based... >>

BizReport | Social Marketing May 10, 2011

LocalResponse launches brand platform

A new release from LocalResponse may help brand marketers in the local space. The release was created to help local marketers aggregate real time information to determine which consumers are implicit and which are explicit. The platform will analyze check-ins... >>

BizReport | Advertising archives April 19, 2011

LocalResponse marries local and social in one place

Although local marketing can be social and social marketing can be local, a new hub from Buzzd truly marries both local and social for the first time. Called LocalResponse, the new hub gives businesses the ability to talk one to... >>