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BizReport | Mobile Marketing October 23, 2017

Phones are the new wallets, tool gives marketers data they can use

Freak out because of a left behind wallet? Not any more. Today's consumers are more freaked out when they forget their phones at home. That's the word from new LivePerson data, which shows that nearly two-thirds (61.8%) of global consumers... >>

BizReport | Mobile Marketing October 20, 2017

Study: Phones increasingly important, what that means for marketers

New data out from LivePerson underscores the importance of smartphones for consumers. According to their research nearly two-thirds (65%) of Gen Z and Millennial consumers 'prefer communicating' with friends/family via their phone rather than in person. In addition, most (61.8%)... >>

BizReport | Loyalty Marketing November 19, 2013

Brands: You have one minute to make a loyal customer

Good news for brands: In just over one minute (73 seconds) you can build loyalty from a customer. On the negative side, brands can also lose customer loyalty in the same amount of time. According to new data out from... >>

BizReport | Blogs & Content archives November 15, 2013

Expert: Create a better mobile experience

In its 2013 online holiday sales forecast, Shop.org expects online sales in November and December to grow between 13-15 percent over last holiday season to as much as $82 billion (Shop.org, 2013). LivePerson supported 30% more live chats during the... >>

BizReport | Ecommerce archives November 14, 2013

How to identify customers that will impact revenue

Each day more people log on to the Internet to research products and brands, and in some cases to engage with those brands. But, how can a brand know which customers will help them increase their revenue numbers?... >>

BizReport | Ecommerce archives November 13, 2013

Tips for holiday shopping prep

Brands have an enormous opportunity to capitalize on the growth of online shopping this holiday season, and need to focus on having the right engagement strategy in place before the holiday shopping traffic surge, which today go beyond the website,... >>

BizReport | Trends & Ideas archives March 08, 2007

Automakers use live chat to engage consumers

Forget product reviews and recommendations, automakers are taking the review process one step further by offering live chats to their customers. With live chat, users can talk anonymously without the pressure of being face to face.... >>