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BizReport | Advertising September 15, 2020

Reports: As ad spends increased so did fraud attempts

Two new reports paint a picture of not just marketers and brands investing in the digital space during the pandemic, but of fraudsters also setting their sights on the digital space. New data out from LiveIntent finds that about 80%... >>

BizReport | Social Marketing September 10, 2020

Expert: After pausing a campaign, here's how to re-engage consumers

From Black Lives Matter to police reform to election interference, many social justice workers have decried social networks' apparent lack of empathy toward values they hold dear. What's more, many businesses have joined in, taking their media spend away from... >>

BizReport | Social Marketing September 08, 2020

Expert: Why social marketers are pressing pause

Social networks have seen a sharp uptick in usage over the past six months, for both simple conversations and people using social media to find news and entertainment. However, there are some who say that the large social networks aren't... >>

BizReport | Advertising April 13, 2020

Brands grappling with same site cookie updates

Earlier this year, Google announced a change to how cookies are used, requiring that sites explicitly label third-party cookies and how they are used site-to-site. How are brands and publishers adjusting to the changes? We asked an expert for input.... >>

BizReport | Internet March 19, 2020

Top tips to keep your business safer during quarantine

Newsletter opens have surged up since the US outbreak of the Coronavirus. That's a key takeaway from new LiveIntent data. According to their researchers email opens have increased 5% since more consumers have been staying home.... >>

BizReport | Advertising archives October 21, 2019

Implications for Nike's purchase of data platform

Recently, athletic brand Nike announced plans to buy up Celect, a data science hub. The impetus behind the buy is to give Nike better insight into what their customers want, but there are bigger implications for the buy according to... >>

BizReport | Mobile Marketing September 09, 2019

Tablets show high engagement for BTS campaigns

Mobile has become key for ad campaigns no matter the season, but during the recent back-to-school rush, mobile showed high engagement. Tablets, specifically, showed rates of engagement that many marketers and retailers may want to take note of. ... >>

BizReport | Email Marketing May 02, 2019

More publishers pushing email

Social media has become the place for many consumers to find news and information and share it with their friends, but for publishers social media hasn't been as much of a good thing. That's because the walled-garden effect of social... >>

BizReport | Email Marketing May 07, 2012

Why email has to connect faster

According to research email messages are viewed, on average, less than thirty seconds each. Which only gives a small window of opportunity for email marketers or retailers to connect with their list members. A new offering from LiveIntent could help... >>

BizReport | Email Marketing February 27, 2012

MailChimp, SilverPop, Brightwave sign on for LiveCertified program

A new program available from LiveIntent should help email marketers reach the right consumer at the right time - the real time, if you will. Through the new LiveCertified program, email service providers (ESPs) can offer their clients the ability... >>

BizReport | Email Marketing December 01, 2011

LiveIntent takes email, makes ad inventory

A new offering from LiveIntent takes marketers email messages and creates premium ad inventory from the information. LiveIntent's technology allows publishers to insert banner ads into email messages, delivering those messages to targeted lists.... >>

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