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BizReport | Social Marketing April 22, 2014

LinkedIn: 300 million connected, 3 billion to go

Since the end of 2013, LinkedIn has added 23 million more members to its professional social network, bringing its total number of members to a milestone 300 million of which a third are in the U.S.... >>

BizReport | Advertising September 19, 2013

35% of US LinkedIn users in the market for a new car

Auto brand marketers have a new hunting ground - LinkedIn. New research from the social network for professionals has revealed a higher propensity for its members to be in the market for a new car than the US population in... >>

BizReport | Social Marketing July 02, 2013

How valuable is social marketing?

New data out from Neolane offers insight into just how effective those Facebook campaigns can be. Among the findings: Facebook users are most interested in service apps, contests and games.... >>

BizReport | Social Marketing July 02, 2013

Are SMBs up to speed on social?

Small businesses are among the first to try new, cost-effective platforms. Over the past two years there has been a significant uptick in the number of branded social profiles on Facebook, Twitter and LinkedIn, but new data out from Constant... >>

BizReport | Social Marketing May 22, 2013

Engajer integrates with LinkedIn

There's a new video option for businesses in the LinkedIn space; beginning today engajer is integrating with LinkedIn. This will give sales teams and other business professionals another option to use when contacting and engaging with prospects.... >>

BizReport | Social Marketing May 03, 2013

Social media influences mass affluent consumers

Whether in the accumulating wealth life stage, about to retire, or retired, research has found that mass affluent consumers use, and are influenced by, social media. ... >>

BizReport | Social Marketing April 04, 2013

3 Questions with PeopleLinx's Nathan Egan

A new platform helps brands and business people make better use of the time spent network on the social site LinkedIn. PeopleLinx converts LinkedIn users into power users by training them on best practices through eLearning modules and 1-on-1 consulting... >>

BizReport | Advertising March 15, 2013

Ad products offer social, targeting solutions

New solutions out in the online space are setting up brands to have deeper connections with their customer base through more targeted and content-rich ads. Here's how:... >>

BizReport | Social Marketing January 14, 2013

LinkedIn boasts 200 million members from over 200 countries

Since 2011, LinkedIn has doubled its membership and now boasts more members than the populations of the UK, France, and Italy combined. Check out these stats about the largest online networking platform for professionals. ... >>

BizReport | October 24, 2012

LinkedIn adds video ads

Last week, LinkedIn revealed its new profile design and layout and this week the social network for businesses and professionals is rolling out video advertising on the site. ... >>

BizReport | Social Marketing October 08, 2012

Social additions should increase brand engagement

Two new additions to the social space could change the way brands engage through social. The first is an influencer tool for use within LinkedIn, the other a tool to measure Pinterest interests.... >>

BizReport | Advertising June 21, 2012

Roundup: Wildfire, Monetate, LinkedIn releases to push global engagement

As consumers across the globe look online for brand information, content and social experiences, three brands are increasing the way advertisers and brands can engage with that customer base.... >>

BizReport | Social Marketing March 16, 2012

Tech firms reject job applicants because of social media profiles

What goes online, stays online, and your online social profile could be what is stopping you getting a job. Eurocom Worldwide's 2012 technology market survey reveals that one in five technology industry executives have rejected a job applicant because of... >>

BizReport | Internet March 15, 2012

Study reveals less deception in LinkedIn resumes

Businesses looking to recruit new staff can have more faith in the legitimacy of resumes presented on LinkedIn accounts than traditional offline or private formats, according to a new study from Cornell University.... >>

BizReport | Social Marketing February 28, 2012

KLM partnering passengers via social networks

The anxious wait to see who you'll be sat next to on a long-haul flight could soon be over thanks to social seating programs such as KLM's 'Meet & Seat'. But social seating could hit some privacy turbulence. ... >>

BizReport | Social Marketing January 30, 2012

How Cisco leveraged social mail to push campaign ROI

Facebook has had ads on-site for a few years; Twitter has tested 'sponsored tweets' to some success. But LinkedIn's Partner Messages option helped Cisco hit a home run in their latest campaign - by delivering messages to LinkedIn users' social... >>

BizReport | Research January 11, 2012

LinkedIn: Our users spend more on electronics

The big news in Las Vegas this week is Consumer Electronics. From new gadgets to improved platforms to new uses for old favorites, manufacturers and brands are touting their latest and greatest. Which has many retailers wondering who will win... >>

BizReport | Social Marketing October 10, 2011

LinkedIn launches Company Status Updates

LinkedIn, the social network for professionals, has introduced a new feature that allows companies to broadcast status updates to their Followers on the network.... >>

BizReport | Social Marketing August 02, 2011

Survey: 98% of marketers plan to run ads on Facebook

Social media marketing currently centers on the two leading platforms Facebook and Twitter. However, new research conducted among marketing professionals at the recent Pivot Conference found they're eyeing up a number of new channels to try out in the coming... >>

BizReport | Social Marketing June 23, 2011

Study finds men better networkers than women

Women may be more prevalent on most social networks, but when it comes to actually networking for their job or business, men are better. New research from job-networking hub LinkedIn shows that men are the savvier networkers when it comes... >>

BizReport | Social Marketing June 06, 2011

Socnets evolution may have big impact on business

The social space is doing more than keeping old friends in contact. A relative newbie to the social scene helps job-seekers connect with potential employers, network with other executives and find work. But, more than just job-seekers, BranchOut is a... >>

BizReport | Advertising January 30, 2011

LinkedIn enables enhanced targeting for advertisers

LinkedIn has announced the launch of enhanced targeting options for advertisers as it looks to further increase revenues. ... >>

BizReport | Social Marketing January 27, 2010

Report: More people, time go social

When it comes to social networks it is no secret that the biggest - Twitter, Facebook and LinkedIn - just keep getting bigger. But it may surprise some that not only are more people and brands creating accounts, but they... >>

BizReport | Advertising July 31, 2009

Year over year, more marketers turning online

Cross-platform advertising may be all the rage for marketers but it seems that online avenues are beginning to lead the pack. According to research from Harris Interactive and LinkedIn, print advertising continues to decline as Internet and digital (mobile) forms... >>

BizReport | Advertising July 27, 2009

LinkedIn/Harris: Ad budgets move online but ad formats still annoying consumers

In one of the first pieces of research to come out of a new partnership between LinkedIn and Harris Interactive, it has been revealed that consumers and advertisers have very different views on the types of advertising they believe works... >>

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