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BizReport | Ecommerce archives April 28, 2011

Survey: Group couponers come back time and again

Consumers have glommed on to the group couponing craze, but some businesses have held back from fully embracing the trend. New research from Lightspeed Research may change those minds. According to Lightspeed group couponers are not only shopping once, but... >>

BizReport | Ecommerce archives April 13, 2011

24% of consumers turned off after two negative online reviews

Nowadays very few consumers don't consult the Internet while researching products and services, found a new Lightspeed Research study, with online reviews playing a vital role. ... >>

BizReport | Blogs & Content archives March 17, 2011

Survey: B-Ball fans likely to tune out the ad messages

Unlike some other sporting events, which have consumers tuning in to the commercials as much as the sports action, March Madness may find more consumers leaving the room when commercials are aired. According to a new poll from Lightspeed Research,... >>

BizReport | Research archives February 01, 2011

Brands: Look for viewers to multi-task during Super Bowl XLV

For football fans across the United States, the countdown to the biggest game of the year is on. But, unlike previous Super Bowl games, viewers are most likely to be found watching the game as they do other tasks -... >>

BizReport | Social Marketing July 08, 2010

Facebook: It's addictive

Facebook is now on-par with chocolate, shoe shopping and chatting with friends where women are concerned. While most women only joke half-heartedly about being addicted to shoes, chocolate or chatting, they aren't joking about a new addiction: social networking. Specifically,... >>

BizReport | Advertising archives May 29, 2009

Is online video going primetime?

If you're not already using online video, you could be missing the boat. That, according to Lightspeed Research, whose new report finds that there is no better time to begin a video campaign than right now. The report is part... >>

BizReport | Research archives March 24, 2009

Lightspeed: Consumers are united about discounts

Younger consumers may prefer online video, the older generation may prefer email and banners and those in the middle may like a variety of ads but one thing is the same no matter what the age group: online consumers want... >>

BizReport | Advertising archives February 20, 2009

Survey: Consumers receptive to ads while online shopping

New research has found consumers prefer to be served ads while conducting activities related to e-commerce such as researching products or shopping online.... >>

BizReport | Advertising archives February 18, 2009

Day-part targeting underused online

Whereas day-part targeting has long been common practice in the planning of radio and television advertising, it has yet to be embraced by online advertisers, according to new research from IAB and Lightspeed Research. ... >>