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BizReport | Advertising November 20, 2019

Studies connect social, mobile, buying

More and more consumers are turning to their mobile devices - and social media hubs - to find new products and even to make purchases. In fact about 80% of shoppers tell Leanplum they'll be shopping via mobile devices this... >>

BizReport | Email Marketing June 18, 2018

Study: Push notifications + Email = App Engagement

For mobile marketers, increased app engagement can be directly linked to a combination of push notifications and email messaging. That's the word from new data which shows this combination pushes app engagement 3X higher. ... >>

BizReport | Mobile Marketing February 28, 2017

Study: Emojis key for push notifications

Get those smilies and hearts and flaming tacos ready, new data suggests that emojis may be key to getting consumers to open emails. Researchers found that the use of emojis in push notifications can increase open rates up to 85%.... >>

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