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BizReport | Internet January 25, 2012

Latina hub reveals tech habits of Latina moms

Research from new Latina hub Mamiverse.com reveals that Latina moms, part of the fastest growing consumer market in the U.S., are politically aware, tech-savvy and culturally focused.... >>

BizReport | Ecommerce archives September 28, 2011

Latino households 40% bigger, spend more on household products

Latino households are larger and spend more than any other population segment on household and laundry products, according to new market research from Packaged Facts. Some big brands are responding by featuring the Spanish language and celebrities on packaging and... >>

BizReport | Social Marketing May 12, 2010

Study: Latinas want more from social networks, marketers

When it comes to the social marketplace at least one major group of consumers feels underserved: the Latina segment. According to a new report from Sophia Mind, a division of Bolsa de Mulher, Latinas do use the current slate of... >>

BizReport | Internet March 08, 2010

Hispanic-specific marketing found lacking

Hispanic spending power in the U.S. will have a major impact on products and services in the next five years, and most marketers acknowledge that, yet only half are marketing specifically to this demographic, found a recent report from Orci.... >>