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BizReport | Ecommerce archives September 05, 2016

Study finds brand transparency equals loyalty

When it comes to building loyalty, brands can achieve better results by being transparent with their shoppers. That's the takeaway from new Label Insights research which found that most (94%) consumers are loyal to brands offering transparency in their products.... >>

BizReport | Research archives June 27, 2016

Study: Transparency important to CPG buyers

When it comes to the food we eat and the beverages we drink, most of us want more transparency. And, despite that want, most of use (81%) have consumed a product within the past month that we did not recognize.... >>

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