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BizReport | Ecommerce archives December 03, 2014

Study: Retailer sites top way shoppers research

Retailers who want to increase revenue this holiday season should look at how product pages are set up. That is the takeaway from a new Lab42 study which indicates retailer websites are the top way shoppers find product details to... >>

BizReport | Ecommerce archives November 20, 2014

Studies: Shoppers want connection

Moxie Software has released a new study which indicates retailers may be missing out on online sales because they lack the personal touch. According to researchers nearly three-quarters (72%) of shoppers are looking to brands to give them product information... >>

BizReport | Mobile Marketing October 23, 2014

Study finds mobile payments high on consumers' minds

Mobile access to content, email and social networks is pushing consumers' want of mobile access across that board. That's the takeaway from a new study which indicates about one-third of consumers are interested in mobile payments options while about half... >>

BizReport | Research archives October 09, 2012

Study: Social networkers want branded social pages

When it comes to the social space, those consumers who are 'involved' with brands there want more. According to new data from Lab42 about half of Facebook users say branded social pages with the social network are 'more useful' than... >>

BizReport | Mobile Marketing August 08, 2011

Smartphone users asked where and why they scan QR Codes

QR Codes have caused quite a buzz among marketers, but what about the people they're targeted at? Market researchers Lab42 asked 500 American adults where they saw QR Codes, if they used them and what is was that motivated them... >>