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BizReport | Mobile Marketing September 08, 2011

Pew: One-quarter mobiles using LBS

When it comes to mobile, consumers want instant gratification which is pushing many to use location based services. According to new data from the Pew Internet and American Life Project about one-quarter of American adults (28%) are using mobile or... >>

BizReport | Mobile Marketing February 14, 2011

Microsoft: LBS users aren't broadcasting their location to others

Smartphone ownership is rising and, once curious users catch on, so will location-based services, surmises a report commissioned by Microsoft and conducted by Cross-Tab Marketing Services & Telecommunications Research Group. But most location-based services users aren't onboard to broadcast their... >>

BizReport | Mobile Marketing June 03, 2010

Berg Insight predicts significant growth in European location-based service revenues

Revenues from location-based services in Europe are set to almost double over the next five years thanks to increasing sales of smartphones, according to new research from Berg Insight.... >>