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BizReport | Ecommerce archives October 07, 2016

Reports: Holiday spending to increase 3%, social key

According to the National Retail Federation, holiday spending will increase just over 3% this year, to land at $655.8 billion. On average, holiday spending has increased just over 2% for each of the past ten years. .... >>

BizReport | Advertising archives September 15, 2016

Ad Roundup: Creative tools released

In today's advertising roundup, three new releases that are focused on how brands create content for both online and offline purposes. ... >>

BizReport | Mobile Marketing September 14, 2016

Study: App install spending up 54%

Brands and spending more for app installs. That's the word from new Kenshoo data which shows that the app install ads for Facebook and Instagram increased more than 50% globally between 2015 and 2016. In Q2 2016 total clicks for... >>

BizReport | Advertising archives July 06, 2016

Ad Roundup: Platform expansions add options for brands

In today's advertising roundup: two platform expansions that will give brands additional options for ad, and another which offers a subscription model for digital businesses. ... >>

BizReport | Social Marketing April 21, 2016

Report: Social spend up 86%

The social spend is showing a marked increase over 2015, and it's no wonder: clicks from paid social ads increased 54% from Q1 2015 to Q1 2016. The overall rise is social spending (86% YoY) is credited to the rise... >>

BizReport | Mobile Marketing March 04, 2016

Study: App spending up 155%

The interest from business for apps continues to grow. That is the takeaway from Kenshoo's new Mobile App Advertising Trends Report which shows a 155% increase (YoY) in app spending. And, from a consumer standpoint, business investments are being returned... >>

BizReport | Social Marketing January 22, 2016

Report: Social ad spend up by 50%

Kenshoo has released the Digital Marketing Snapshot for Q4 of 2015 and among the more interesting findings are bumps for social advertising and product listing ads. These two ad options have shown increased spending by brands and marketers as they... >>

BizReport | Advertising archives January 20, 2016

Ad Roundup: Releases to improve data

Data is expected to play a bigger part in marketers' success than every this year. Two new tools in the online space may help those marketers better understand their customers. ... >>

BizReport | Mobile Marketing October 19, 2015

Kenshoo: 68% social ad clicks are now mobile

Mobile is the reigning social devices. That is one takeaway from the Kenshoo Digital Marketing Snapshot: Q3 2015. According to Kenshoo's research more than two-thirds are social ad clicks are now made on mobile devices. ... >>

BizReport | Social Marketing September 17, 2015

Report: Facebook and in-app ad spending up YoY

AdRoll is reporting the spend per advertiser within Facebook's circle has increased nearly one-third in the past year. On a global scale, AdRoll's numbers show a 31% YoY increase in ad spending through the social network. ... >>

BizReport | Social Marketing September 10, 2015

Kenshoo: Are Instagram Ads worth it?

Instagram has signed on several top tier advertisers and platforms to their new Ads API, and now some early results are coming in from those campaigns. According to Kenshoo data the average cost-per-install is $6.30 while the average click-thru is... >>

BizReport | Advertising archives August 06, 2015

Ad Roundup: Social, email releases

In today's advertising roundup, two new solutions that should give brands more insight and access to online consumers. ... >>

BizReport | Social Marketing August 02, 2013

Kenshoo: Facebook ads undervalued by many

Hey, brands, if you're not using Multi-Touch Attribution metrics, chances are you're selling yourself a little short. According to new data out from Kenshoo, ads on the world's largest social network may be about 30% more valuable for those using... >>

BizReport | Search Marketing June 14, 2010

KENSHOO partners Experian/Hitwise for search campaigns

Experian/Hitwise and KENSHOO have partnered for an integrated platform which will utilize Experian/Hitwise's search data into KENSHOO's keyword bid management solution. This should help marketers obtain higher ROI's from search campaigns because of the increased targeting and keyword information available.... >>

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