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BizReport | Loyalty Marketing November 29, 2013

Experts: The reward options that will engage consumers

Corporate Social Responsibility (CSR) is becoming more important to consumers. This is emphasized in the 2013 Cone Communications/Echo Global CSR study that revealed consumer preferences towards giving and supporting cause-conscious brands. ... >>

BizReport | Loyalty Marketing November 26, 2013

How loyalty programs are changing how businesses, consumers interact

As people's lives become ever busier and busier, making it simple to first earn and then redeem loyalty program rewards is becoming more important to both keeping and engaging customers. Because of that, programs are focusing more on making both... >>

BizReport | Advertising archives May 13, 2013

How to choose the right cause for your brand

Brands have been participating in cause marketing since Bruce Burtch pioneered the concept in 1976 with the famous Marriott-March of Dimes campaign. Today's brands have even more ways to get involved, but one thing hasn't changed: causes and brands need... >>

BizReport | Internet May 10, 2013

How cause marketing can impact your brand

Cause marketing is not new, it's one of the oldest forms of marketing around. Brands get involved with charitable causes for a variety of reasons, but the Internet and social networks make it even easier for a brand to show... >>

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