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BizReport | Mobile Marketing November 11, 2011

Study: Tablets pushing online conversions

When it comes to mobile shopping, move over phones and make room for the tablet. According to new data released from Jumptap, tablets are the 'device of choice' for mobile shoppers; in fact tablets are so 'in demand' for shoppers,... >>

BizReport | Mobile Marketing October 25, 2011

In mobile, rich media pushing clicks

Mobile may be pushing an increasing amount of online traffic, but new data from Jumptap indicates that rich media, specifically, is pushing mobile clicks. Their research, conducted in September, found that the use of rich media in mobile campaigns increased... >>

BizReport | Mobile Marketing October 06, 2011

iPad vs. Fire: Consumers weigh in on their choices

Kindle's announcement of its Fire tablet last week continues to have an impact across the mobile web. Is Kindle's entrance into mobile the change that will disrupt Apple's hold on the marketplace? Consumers are beginning to weigh in on what... >>

BizReport | Mobile Marketing September 16, 2011

Europe, US showing strong mobile growth

mobileSQUARED's updated mobile forecast indicates that the Big 5 European markets - UK, Spain, Italy, Germany and France - are driving smartphone adoption, pushing more brands into the mobile space. They estimate mobile ads will reach just over $1 billion... >>

BizReport | Mobile Marketing August 25, 2011

Chatting apps and video options changing the face of mobile

One of the most rapidly changing areas of online marketing is the mobile space. Consumers are switching from smartphones to tablets, consuming more content and looking for better ways to shop and obtain branded information; that is pushing brands to... >>

BizReport | Mobile Marketing August 18, 2011

How offline data, QR codes may impact mobile actions

Two moves in the mobile space may offer more insight into the marketplace for brands. JumpTap is set to analyze offline data to help mobile marketers better engage consumers while the Canada Post is using QR Codes to obtain real... >>

BizReport | Blogs & Content August 15, 2011

Reports: Mobile consumption skyrocketing, QR codes sought after

More consumers are in the mobile marketplace every day finds research from Gartner, but more than that, smartphones and a drive for more content is pushing mobile consumption. Of the 400 million mobile consumers worldwide, one-quarter are now smartphone/smart-device owners... >>

BizReport | Mobile Marketing August 08, 2011

Mobile connections skyrocketing, Android winning battle so far

As more consumers trade in feature phones for smartphones, adopt tablets and make Internet connections at home, during the morning commute and in the office, savvy marketers wonder when and how these consumers are connecting. According to several reports, Android... >>

BizReport | Ecommerce July 21, 2011

Mobile web trumps online in search for new auto

Consumers in the market for a new automobile are using their mobile devices as research tools. New data published by Jumptap shows traffic to mobile versions of automotive websites is accelerating at a much faster rate than traffic to online... >>

BizReport | Mobile Marketing July 06, 2011

Mobile consumers ready to call

According to comScore more than 230 million American consumers, age 13+, are now mobile phone users with nearly 78 million accessing the mobile web from a smartphone device. For most mobile campaigns, brands may be too focused on web-type results,... >>

BizReport | Mobile Marketing May 11, 2011

Jumptap: People spending more time browsing than with apps

Wondering how consumers are engaging with the mobile web? Turns out they are engaging much the same as they are in the more traditional online world - by browsing. According to a new report from Jumptap apps aren't the engagement... >>

BizReport | Mobile Marketing April 22, 2010

Two platforms offer mobile ad options

This may not be the Year of Mobile, but don't tell mobile marketing platforms. This week two new platforms roll out, both said to give mobile marketers better access to engaged and in-market consumers. ... >>

BizReport | Mobile Marketing April 17, 2009

Look for performance based mobile ads from JumpTap

Mobile search and advertising firm JumpTap has launched a new ad unit based on performance levels. tapMatch is a pay per click offering that gives mobile marketers the ability to target ads based upon mobile pages by keyword, content, location... >>

BizReport | Advertising September 19, 2006

Do Mobile Ads Pay Off?

Mobile phones may be the last frontier for advertisers, but the frontier is quickly dwindling away. The talk at the 2006 CTIA Wireless IT & Entertainment show in Los Angeles indicated that mobile ads could bring in $11 billion in... >>

BizReport | Trends & Ideas September 06, 2006

U.S., Europe: Test Subjects for Google

Google is testing mobile ads again, this time in the U.S. and Europe, according to a spokesman. The company began testing mobile ads in Japan earlier this year. Now they are testing the same in the U.S., U.K. and Germany.... >>

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