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BizReport | Mobile Marketing June 09, 2014

JiWire rebrands, launches mobile video option

JiWire is re-branding as NinthDecimal. The company is a leader in mobile audience intelligence. The re-branding underlines the company's focus on precise audience targeting, building audiences to scale and engagement. ... >>

BizReport | Advertising archives April 03, 2014

Advertising Roundup: Improved local, video and targeting options

Lots of new additions to the online ad space this week - including upgraded intelligence options that should help brands better target consumers and better control their budgets.... >>

BizReport | Mobile Marketing February 13, 2014

JiWire: Diners want mobile details

Look to the mobile space to fill empty lunch and dinner chairs. That is the big takeaway from a new report out from JiWire. Their researchers have found that mobile has a strong influence on consumers - from helping them... >>

BizReport | Research archives November 27, 2013

What winter travelers are looking for

As the snow begins to fly here in the Northern Hemisphere, consumers are already planning their escape out of the cold and into the warm Southern sunshine. Or even colder mountains. Turns out winter travelers are looking for both warm... >>

BizReport | Mobile Marketing November 20, 2013

JiWire: CPG brands finding mobile success

For consumer packaged goods (CPG) brands, mobile is turning out to be quite the channel. That according to new data out from JiWire, which shows 60% of people now use smartphones to compile shopping lists and 65% add items to... >>

BizReport | Mobile Marketing October 02, 2013

JiWire release to add value to mobile commerce

New this week from JiWire, a release that pushes location to mobile indices, adding value to mobile ad budgets. The JiWire Location Conversation Index (LCI) measures whether mobile users served an ad later visited a store location, giving retail brands... >>

BizReport | Mobile Marketing August 20, 2013

JiWire: Shoppers turn to mobile for research, comparison

New data out from JiWire underlines the importance of mobile functionality for retail brands. According to the Q2 Mobile Audience Insights Report nearly half (42%) of shoppers prefer to research products via mobile while 45% prefer to purchase in-store.... >>

BizReport | Mobile Marketing May 22, 2013

JiWire: Mobile engaging travel consumers

Travel brands: don't forget mobile in those summer campaigns. According to new data out from JiWire travel is especially engaging via mobile. Their new report shows more than half of consumers used a mobile device to book travel plans -... >>

BizReport | Mobile Marketing February 28, 2013

Shoppers swayed to spend by mobile connectivity

When it comes to where shoppers are headed this weekend, the mobile options within a store are a bigger factor than many retailers realize. According to new data out from JiWire most bricks-and-mortar shoppers (80%) are swayed by in-store WiFi... >>

BizReport | Mobile Marketing November 09, 2012

Reports: Consumers turning to mobile at all times

Shopping habits are quickly changing and the change is largely due to mobile devices. New data out from JiWire shows just how shopping has changed in the last year - and indicates what retailers need to do to convert shoppers... >>

BizReport | Advertising archives August 17, 2012

Study: We're creatures of habit, even with options

There may be different restaurants and stores on every corner, but a new study shows we humans are creatures of habit. Even with multiple choices. JiWire has unveiled the Location Graph which correlates behaviors with location to create an anonymous... >>

BizReport | Mobile Marketing August 01, 2012

Wi-Fi changing how people interact

Over the past year Wi-Fi usage has jumped more than 200% thanks to the growing number of mobile devices - both smartphones and tablets - and laptops. This increased connectivity can be a good thing for mobile brands because it... >>

BizReport | Mobile Marketing June 25, 2012

Study: Location-tagging growing in importance for people

A new study out from JiWire indicates more and more consumers are location-tagging photos snapped and shared on the go from mobile devices. In fact, according to the report 72% prefer taking on-the-go pictures with a mobile device rather than... >>

BizReport | Mobile Marketing June 08, 2012

How to use mobile to more deeply engage

A new ad unit out from JiWire may change the way brands look at mobile advertising - because it offers users a way to go online via mobile in exchange for ad interactions. Meanwhile, new data shows more women are... >>

BizReport | Mobile Marketing May 08, 2012

JiWire: Wi-Fi connections important for shopping consumers

Wi-Fi connections may have some security issues according to experts, but those issues aren't turning consumers off. New data from JiWire indicates traffic from both smartphones and tablets via Wi-Fi have increased significantly over the past quarter, with most users... >>

BizReport | Mobile Marketing February 15, 2012

JiWire: 74% of mobile influenced by location-sensitive ads

Here's another point for location based advertisers: data from JiWire shows 74% of mobile users who see location based messages take action based on that ad. The data is available from JiWire's new Mobile Audience Insights Report. ... >>

BizReport | Mobile Marketing January 04, 2012

How those new mobiles are connecting

Smartphones have been available for a few years now, but 2011 saw an upsurge of adoption with many more people switching from feature to smartphones and engaging with content, games and even advertising differently. Smartdevices - tablets, ereaders, etc. -... >>

BizReport | Mobile Marketing August 17, 2011

Survey: Mobile users will offer location for relevant information

Local targeted on mobile devices is hot but look for it to get much hotter. As mobile consumers begin using mobiles more often, they are realizing what there is to gain from mobile computing - primarily that more relevant information,... >>

BizReport | Mobile Marketing May 24, 2011

Survey: Mobile shopping drives in-store purchases

When it comes to shopping, consumers are adoption mobile devices quickly. According to new data from JiWire, mobile consumers are increasingly connecting from smartphones, tablets and the like while looking for product information or checking prices. This is just another... >>

BizReport | Mobile Marketing February 10, 2011

JiWire: Mobile is changing the shopping game

The headline above may seem obvious, but is actually a change. In the past, location-based mobile ads have been more likely to push storefront traffic than virtual purchases. According to a new JiWire report, location-based mobile ad units are pushing... >>

BizReport | Mobile Marketing August 01, 2010

Zumobi Q&A: Why marketers need mobile content

When it comes to content it seems everyone is joining in. That is, for online content. Mobile content has proven to be a different beast, but with the increase in smartphones and apps content in the mobile sphere is becoming... >>

BizReport | Mobile Marketing May 31, 2010

JiWire: Half of mobile consumers act on app ads

When it comes to those small text ads or screen-takeovers on mobile apps, consumers are engaging. According to JiWire's Q1 report about half of mobile consumers surveyed said they had acted on an app-vertisement in the past. Nearly 20% reported... >>

BizReport | Mobile Marketing March 12, 2010

JiWire: WiFi to become predominant connection for mobile users

When it comes to mobile phones it is no secret that the devices are being used for much more than simple talk. From texting to data plans, consumers are spending more on their mobiles. One change is that data card... >>

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