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BizReport | Research March 06, 2013

Survey: More brands to adopt dynamic, rich media

Once more, rich media advertising units are garnering headlines, this time thanks to a new survey out from Jivox which found that a majority of brands are interesting in adopting dynamic rich media ad units through 2013. The report indicates... >>

BizReport | Advertising February 27, 2013

IAB announces winners of new video ad format competition

New video formats are headed to a computer or mobile screen near you. The IAB has announced the Digital Video Rising Stars, part of the IAB's Rising Stars Initiative. It including options for Filmstrip, Ad Control Bar, Time Sync, Extenders... >>

BizReport | Advertising February 11, 2013

How native ads are changing the online space

With more consumers going online from more places, there is a growing demand for content. Ad content, entertainment content and news content are leading the way. Along with a new type of ad - a native ad, which acts as... >>

BizReport | Advertising February 08, 2013

3 Questions with Jivox's Diaz Nesamoney

2012 showed brands how they needed to change to remain relevant with consumers. From creating an immersive social profile to offering additional content through 'traditional' advertising. Diaz Nesamoney weighs in on those trends - and how they may change in... >>

BizReport | Mobile Marketing July 17, 2012

Jivox release allows for video ads in live streaming

Living streaming is one of the areas of video advertising that has been the most challenging for businesses. Sponsorship of live streaming events is great, but about in-stream ads? A new offering from Jivox allows video ads to be inserted... >>

BizReport | Advertising June 29, 2012

Online video engaging, but is advertising?

New data out from NPD Display Search finds about 70% of people are now engaging with video content outside of the traditional television set. Tablet viewing, especially, is pushing more content engagement, with views more than doubling in many areas.... >>

BizReport | Mobile Marketing April 10, 2012

Jivox launches Active Mobile Pages

A new release from Jivox could change the way brands look at mobile pages. The solution, called Active Mobile Pages (AMP) are mobile optimized landing pages targeted to smartphone users. The pages can be delivered to both iOS and Android... >>

BizReport | Research March 22, 2012

Top 3 mobile trends brands should follow

Mobile advertising is forecast to top $1 billion (US) this year, which has many brands looking at mobile advertising in a new way. A profitable way. The problem is that the mobile space is a different type of ad space... >>

BizReport | Advertising February 09, 2012

POLS: Platform creates interactive video for campaigning campaigns

A new platform, launched from Jivox, may help politicians reach voters in this election year. Called the Jivox Political Ad Kit, it creates multi-screen interactive video ads for embedding on websites, in social media channels and across devices. ... >>

BizReport | Mobile Marketing January 18, 2012

Jivox, Greystripe: Mobile space growing quickly

The mobile space is exploding - and not just in the consumer base. Advertisers are increasingly looking to mobile options to engage on the go consumers with content. From video to written content, subscription bases are expanding and advertisers are... >>

BizReport | Ecommerce January 05, 2012

Reports: Seattle's on Fire, Christmas Day posts high engagement

Sales and engagement numbers are still trickling in from the 2011 holiday season, but two new reports indicate a bright future for online and mobile brands. The latest reports from Jivox and Jumptap indicate that brands need to be as... >>

BizReport | Advertising November 02, 2011

Announcements underscore interest in, value of online, mobile ads

As more screens are introduced to consumers lives marketers are trying to find more engaging ways to interact. Three announcements may help brands move more into the online and mobile spaces.... >>

BizReport | Advertising October 03, 2011

Changes to mobile, video, social spaces may increase engagement

Heading into the holiday shopping season, three changes in the mobile, social and video spaces may help brands better engage with in-market consumers.... >>

BizReport | Viral Marketing January 24, 2011

Why video is a good option for brands

Everyone is watching video. Okay, maybe not every single person, but the majority of Americans are now tuning in online to watch television shows, news and sports clips and original content in unique niches. How can brands get involved?... >>

BizReport | Advertising January 11, 2011

Marketers: Why you need more than clicks

Moving into 2011 one thing is certain: brands and marketers relying on simple click through ad measurements will likely be unhappy by year's end. Yes, clicks are important, but clicks are no longer enough of a measurement, especially since rich... >>

BizReport | Advertising January 07, 2011

How creative can you get with video ads?

Online video continues to show strong growth in the US. As consumers time-shift their viewing or turn to the Internet for first-run programming, news clips and other content that trend is expected to continue. What can advertisers do to take... >>

BizReport | Advertising November 17, 2010

Two new releases to push video farther

Two new ad solutions, one pushing video into mobile and one which will give more measurement to video, are likely to be a hit with video marketers heading into 2011. While more consumers turn to video each day, many marketers... >>

BizReport | Advertising January 20, 2010

Jivox expands platform to include consumer interactions

Marketers who want to see consumers interacting online may find help from Jivox's expanded platform. The addition gives marketers the ability to add interactive nodules to in-stream and in-banner video ads. By giving consumers the ability to interact at the... >>

BizReport | Advertising August 05, 2009

New Jivox platform offers video, images and audio

Small businesses interested in video advertising but without a big advertising budget may be interested in a new platform from Jivox. Today the online video ad platform launches a new suite of tools to help small businesses compete in the... >>

BizReport | Advertising July 02, 2009

Jivox adds map-targeting and creation tools to ad suite

Online video advertising company Jivox is adding new services to their suite of video ad tools. With the new offerings local marketers can use map-based geographical targeting, ad creation templates and a new subscription plan to ease the cost of... >>

BizReport | Viral Marketing May 05, 2009

Jivox launches publisher portal

Online video advertising service Jivox has launched a new portal that could be a benefit to online publishers. The platform allows local media publishers, such as local television news stations or local newspapers, to build online revenue by allowing these... >>

BizReport | Advertising February 17, 2009

New offering from Jivox enhances metrics

If you want more bang from online video ads, a new offering from Jivox could be the answer. The online video ad service has relaunched and now offers an 'engagement score' as part of their metrics offerings. The engagement score... >>

BizReport | Viral Marketing February 04, 2009

Jivox launches affiliate video program

Online video advertising hub Jivox has announced plans for a video advertising affiliate program. The platform will give marketers using Jivox the ability to approach video advertising from three directions: as publishers, as an agency partner and as a referral... >>

BizReport | Viral Marketing January 22, 2009

Despite down economy local marketers look at video

More and more advertising forecasts are filled with doom and gloom through at least the first half of 2009 as the world economy continues to look for a basement. Despite this, local marketers in the US continue to look at... >>

BizReport | Viral Marketing May 16, 2008

Jivox sees strong growth in video for small businesses

Small businesses may not have the deep pockets that large Madison Avenue advertising companies require, but they aren't letting that stop them from entering the online video fray. Many are turning to self-serve video options like the one offered by... >>

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