In today's advertising roundup, a trio of releases that should help brands expand their customer reach through both mobile and social platforms. ... >>

BizReport | Advertising archives August 25, 2015

Ad Roundup: Platform releases give brands more control

A trio of releases are now available in the online space that should make it simpler for brands to control their online message across platforms, screens and even social media. Details in today's advertising roundup. ... >>

BizReport | Advertising archives May 18, 2015

Ad Roundup: Programmatic and ecommerce solutions

In today's advertising roundup: a solution that offers scale for programmatic campaigns and a partnership bringing customized ecommerce experiences. ... >>

BizReport | Advertising archives February 20, 2015

How M&A will influence advertisers in 2015

The online space is quickly changing from a place consumers go to find specific information about products or brands to a place they go to keep up with friends, do some shopping and read the latest headlines. This changing environment... >>

BizReport | Advertising archives February 17, 2015

Expert: How the ad space will change in 2015

Consumers are making an incredibly rapid shift from traditional to digital content, from PC to mobile devices. Add to this widespread and rapid consumer shift the exploding availability of data, and you have an opportunity for the big ad tech... >>

BizReport | Advertising archives January 12, 2015

Jivox tapped for auto ads

There is a new partnership in the online space that will increase auto dealers' ability to serve targeted, rich media ads to in-market consumers. Targeting, according to many experts, is becoming more key for both online and mobile campaigns, and... >>

BizReport | Advertising archives September 30, 2014

Ad RoundUp: Tapping into data solutions

Two partnerships and a new mobile release may give online brands more data and functionality for online campaigns.... >>

BizReport | Advertising archives September 25, 2014

Jivox: Older ad formats hurting advertisers

Turns out traditional banner and display ads may be doing more harm than good for online advertisers. That's the takeaway from new Jivox data which indicates brands using older ad formats are missing out on potentially significant increases in campaign... >>

BizReport | Advertising archives July 28, 2014

Forecast: More to invest in multi-screen ads

About three-quarters of ad agencies are already investing in multi-screen advertising, but a new forecast out from Jivox indicates multi-screen is about to go even higher. According to a new survey from Jivox 90% of those advertisers plan to increase... >>

BizReport | Advertising archives June 10, 2014

Jivox launches Data Engine

Jivox is pushing a cloud-based data engine into the online ad space; the new advertising tool is a component in their IQ Ad Server. The tool allows marketers automate the production and delivery of online campaigns and also provides rich... >>

BizReport | Advertising archives May 21, 2014

Advertising Roundup: Data and targeting and tools, oh, my

Three new releases to the advertising space incorporate better analytics, function and cross-screen options to give brands great choice in campaign creation and ROI.... >>

BizReport | Advertising archives February 05, 2014

Bizo, Jivox announcements give advertisers more to look for

This week two online powerhouses Bizo and Jivox are making announcements that should get advertisers and brands talking. ... >>

BizReport | Advertising archives September 23, 2013

Jivox, ReachLocal releases focus on content

Whether building an online presence or trying to deepen engagement with online ads and content, new releases from Jivox and ReachLocal add value for US businesses.... >>

BizReport | Advertising archives June 20, 2013

Jivox, vSplash push interactivity with platforms

Two established online platforms are pushing the interactivity boundaries, with native ad content options and actionable data insights.... >>

BizReport | Research archives March 06, 2013

Survey: More brands to adopt dynamic, rich media

Once more, rich media advertising units are garnering headlines, this time thanks to a new survey out from Jivox which found that a majority of brands are interesting in adopting dynamic rich media ad units through 2013. The report indicates... >>

BizReport | Advertising archives February 27, 2013

IAB announces winners of new video ad format competition

New video formats are headed to a computer or mobile screen near you. The IAB has announced the Digital Video Rising Stars, part of the IAB's Rising Stars Initiative. It including options for Filmstrip, Ad Control Bar, Time Sync, Extenders... >>

BizReport | Advertising archives February 11, 2013

How native ads are changing the online space

With more consumers going online from more places, there is a growing demand for content. Ad content, entertainment content and news content are leading the way. Along with a new type of ad - a native ad, which acts as... >>

BizReport | Advertising archives February 08, 2013

3 Questions with Jivox's Diaz Nesamoney

2012 showed brands how they needed to change to remain relevant with consumers. From creating an immersive social profile to offering additional content through 'traditional' advertising. Diaz Nesamoney weighs in on those trends - and how they may change in... >>

BizReport | Mobile Marketing July 17, 2012

Jivox release allows for video ads in live streaming

Living streaming is one of the areas of video advertising that has been the most challenging for businesses. Sponsorship of live streaming events is great, but about in-stream ads? A new offering from Jivox allows video ads to be inserted... >>

BizReport | Advertising archives June 29, 2012

Online video engaging, but is advertising?

New data out from NPD Display Search finds about 70% of people are now engaging with video content outside of the traditional television set. Tablet viewing, especially, is pushing more content engagement, with views more than doubling in many areas.... >>

BizReport | Mobile Marketing April 10, 2012

Jivox launches Active Mobile Pages

A new release from Jivox could change the way brands look at mobile pages. The solution, called Active Mobile Pages (AMP) are mobile optimized landing pages targeted to smartphone users. The pages can be delivered to both iOS and Android... >>

BizReport | Research archives March 22, 2012

Top 3 mobile trends brands should follow

Mobile advertising is forecast to top $1 billion (US) this year, which has many brands looking at mobile advertising in a new way. A profitable way. The problem is that the mobile space is a different type of ad space... >>

BizReport | Advertising archives February 09, 2012

POLS: Platform creates interactive video for campaigning campaigns

A new platform, launched from Jivox, may help politicians reach voters in this election year. Called the Jivox Political Ad Kit, it creates multi-screen interactive video ads for embedding on websites, in social media channels and across devices. ... >>

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