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Travel brands: don't forget mobile in those summer campaigns. According to new data out from JiWire travel is especially engaging via mobile. Their new report shows more than half of consumers used a mobile device to book travel plans -... >>
When it comes to where shoppers are headed this weekend, the mobile options within a store are a bigger factor than many retailers realize. According to new data out from JiWire most bricks-and-mortar shoppers (80%) are swayed by in-store WiFi... >>
Shopping habits are quickly changing and the change is largely due to mobile devices. New data out from JiWire shows just how shopping has changed in the last year - and indicates what retailers need to do to convert shoppers... >>
There may be different restaurants and stores on every corner, but a new study shows we humans are creatures of habit. Even with multiple choices. JiWire has unveiled the Location Graph which correlates behaviors with location to create an anonymous... >>
Over the past year Wi-Fi usage has jumped more than 200% thanks to the growing number of mobile devices - both smartphones and tablets - and laptops. This increased connectivity can be a good thing for mobile brands because it... >>
A new study out from JiWire indicates more and more consumers are location-tagging photos snapped and shared on the go from mobile devices. In fact, according to the report 72% prefer taking on-the-go pictures with a mobile device rather than... >>
A new ad unit out from JiWire may change the way brands look at mobile advertising - because it offers users a way to go online via mobile in exchange for ad interactions. Meanwhile, new data shows more women are... >>
Wi-Fi connections may have some security issues according to experts, but those issues aren't turning consumers off. New data from JiWire indicates traffic from both smartphones and tablets via Wi-Fi have increased significantly over the past quarter, with most users... >>
Here's another point for location based advertisers: data from JiWire shows 74% of mobile users who see location based messages take action based on that ad. The data is available from JiWire's new Mobile Audience Insights Report. ... >>
Smartphones have been available for a few years now, but 2011 saw an upsurge of adoption with many more people switching from feature to smartphones and engaging with content, games and even advertising differently. Smartdevices - tablets, ereaders, etc. -... >>
Local targeted on mobile devices is hot but look for it to get much hotter. As mobile consumers begin using mobiles more often, they are realizing what there is to gain from mobile computing - primarily that more relevant information,... >>
When it comes to shopping, consumers are adoption mobile devices quickly. According to new data from JiWire, mobile consumers are increasingly connecting from smartphones, tablets and the like while looking for product information or checking prices. This is just another... >>
The headline above may seem obvious, but is actually a change. In the past, location-based mobile ads have been more likely to push storefront traffic than virtual purchases. According to a new JiWire report, location-based mobile ad units are pushing... >>
When it comes to content it seems everyone is joining in. That is, for online content. Mobile content has proven to be a different beast, but with the increase in smartphones and apps content in the mobile sphere is becoming... >>
When it comes to those small text ads or screen-takeovers on mobile apps, consumers are engaging. According to JiWire's Q1 report about half of mobile consumers surveyed said they had acted on an app-vertisement in the past. Nearly 20% reported... >>
When it comes to mobile phones it is no secret that the devices are being used for much more than simple talk. From texting to data plans, consumers are spending more on their mobiles. One change is that data card... >>
- Consumers, like many marketers, don't know what native advertising is
- Travel: Paid search spend continues downward trend
- Why developers need to test apps
- Unruly: SocNetters buzz about getting buzzed
- Survey: Friends, not search, pushing mobile video
- Release leaves power of the brand with the brand
- Pinterest improves product engagement with Rich Pins
- ONS data reveals the U.K.'s 7.1 million disconnected
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