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BizReport | Ecommerce archives May 17, 2017

Study: Relevant recommendations key to conversion

This should come as no surprise to savvy merchants: offering consumers more of what they want, when they want it, is key to increasing conversions. New data out from Jetlore underlines what consumers are looking for online - and relevance... >>

BizReport | Advertising archives August 02, 2016

Expert: Why merchants need more than a customer persona

While buyer personas can help merchants better predict what products will be most important to consumers, one expert believes these personas are only the first step in creating a more engaging online experience. ... >>

BizReport | Advertising archives May 10, 2016

Ad Roundup: Solutions for extended reach

In today's advertising roundup, three new solutions that are set up to help brands better reach their consumers, wherever those consumers are - online or in mobile. ... >>

BizReport | Advertising archives March 18, 2016

Top 3 tips for a better data strategy

Data continues to be a crucial part of retailer strategy, both online and offline, and yet many brands still struggle with how to best create and implement a data strategy. One expert offers his top 3 tips for a strong... >>

BizReport | Ecommerce archives March 17, 2016

Expert: Why brands should target top-of-funnel consumers

Most experts believe targeting consumers who are near the bottom of the sales funnel is a great tactic for increasing conversions, and there is no doubt this tactic works. But, according to one expert, targeting top of the funnel shoppers... >>

BizReport | Mobile Marketing March 15, 2016

Expert: MCommerce trends to watch

Mobile commerce should be on retailers' radar, according to one expert. With strong growth through the 2015 holiday season, m:commerce is expected to have a strong showing throughout 2016. Here are three trends retailers should follow. ... >>

BizReport | Ecommerce archives March 11, 2016

Expert: How to tell if your business is transactional or relationship

There are two basic forms of commerce - transactional and relationship. Which there are benefits to both, it is crucial that brands understand which form is right for their business. One expert explains. ... >>

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