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BizReport | Social Marketing May 01, 2018

Reports: How Americans are reacting to Cambridge Analytica

Just over a month since news first broke about the misuse of Facebook customer data by Cambridge Analytica, and many businesses are still trying to figure out just what the news means for them. For consumers, though, there is a... >>

BizReport | Advertising archives January 29, 2018

Top 5 tips to improve data privacy

With Data Privacy Day on January 28, marketers should be thinking about how they can improve the privacy of their customers' data. Here are five tips. ... >>

BizReport | Ecommerce archives February 20, 2017

Survey: Trust influences more consumers to share information

New data out from Janrain pinpoints what brands need to be doing in order to get consumers to share information - up to and including registering for a newsletter list or item preferences. ... >>

BizReport | Advertising archives January 15, 2014

Janrain: Mistargeted ads pushing more shoppers away from brands

It's no secret that targeting can miss the mark at times. But, a new study out from Janrain and Blue Research puts a disturbing spotlight on what can happen when ads are mistargeted - namely that some consumers will push... >>

BizReport | Social Marketing January 02, 2014

Janrain: Google gaining on Facebook

Over the past two years social login has been trending up with Facebook as a clear leader in the space. But new data just out from Janrain indicates a change in the tide. According to their numbers Google is gaining... >>

BizReport | Research archives July 31, 2013

Janrain: Up the relevance or lose customers

For the past few years experts have implored online brands to increase the relevance of their campaigns. New data out from Janrain repeats that phrase - but with a warning: brands who don't up the relevance factor are now at... >>

BizReport | Social Marketing May 30, 2013

Janrain partners with Amazon for login features

Add another option to the social login space. Today Janrain and Amazon are partnering to allow Amazon users to use their logins on other online retailers' websites. Social login has been shown to increase consumers' sentiment for retailers because they... >>

BizReport | Ecommerce archives April 08, 2013

Janrain: Facebook winning with social login

More social consumers are choosing Facebook as their login of choice. That according to new data, covering the first quarter of 2013, out from Janrain. Their research shows that when social login is offered nearly half (46%) choose to use... >>

BizReport | Advertising archives April 03, 2013

BayGroup, Janrain announcements underline customer conversation trend

Two moves in the online space this week underline the growing trend of following customer conversations to lead to deeper engagement. Here's how:... >>

BizReport | Social Marketing February 12, 2013

Study: Password fatigue getting to shoppers

While the online space has made it simpler for some shoppers to find some products, it's also made shopping a bit more frustrating - at least for some. All those sites requiring site logins and passwords? According to new data... >>

BizReport | Social Marketing December 21, 2012

Janrain, Neolane launches to offer more through social

Two new solutions space promises to enhance the user experience while offering rich information to retail brands. The newest update to Janrain's User Management solution collects rich data as the shopper fills out customized registration forms. And from Neolane, the... >>

BizReport | Social Marketing October 25, 2012

Report: Most use Facebook for social login

When it comes to shopping online a growing segment of shoppers doesn't want to create different accounts for each store. Instead, they choose to login using an existing account, usually attached to an email account or social network. According to... >>

BizReport | Advertising archives October 23, 2012

Roundup: Partnerships, new releases available before 2012 holiday rush

A slew of new releases, upgraded platforms and partnerships are launching this month, just in time for the 201 holiday shopping rush.... >>

BizReport | Ecommerce archives October 04, 2012

Janrain releases one-click tool for social sharers

Sharing across social networks has become a great way for brands to increase their profile. Unfortunately what was once simple for consumers to do has become more difficult as social networks have changed the way branded content shows up on... >>

BizReport | Social Marketing September 20, 2012

How social login helps brighten Lamps.com outlook

Online lighting hub Lamps.com wanted to bring something new to the online space - a place where customer could interact much as they would in a physical store. One focus point - the checkout, because online checkouts can be clunky,... >>

BizReport | Ecommerce archives August 27, 2012

Study: Passwords tiresome for many Americans

Passwords for webmail, passwords for content sites, passwords for social media sites. Passwords, passwords, passwords. Substitute the tone of Jan Brady's 'Marcia-Marcia-Marcia' and you have an inkling of how some Americans are feeling about passwords according to new research from... >>

BizReport | Social Marketing May 30, 2012

Janrain: Over three-quarters UK consumers want social login options

Social login options are growing across the pond as well as in the US. New data from Janrain indicates more than 60% of UK consumers have left a website which required registration to use it and nearly 80% have offered... >>

BizReport | Social Marketing May 18, 2012

For sale: One social network?

Facebook is said to go on the market Friday morning, an Initial Public Offering (IPO) which could raise more than $15 billion according to Reuters. Why the interest in the world's largest social network? What does the IPO mean?... >>

BizReport | Social Marketing May 08, 2012

Study: The social login preferences of consumers

A new report from Janrain may help retailers make a better connection with their socially minded customer base. In January, Janrain's research should a bulk of consumers felt website registrations were 'annoying' - to the point many avoided websites and... >>

BizReport | Social Marketing January 10, 2012

Janrain: 4 of 5 consumers say website registration 'annoying'

When it comes to registering to become part of a website or community, most consumers don't want to do it. Not only that, 86% (4 of 5) find the need to register or create new accounts for websites bothersome enough... >>

BizReport | Social Marketing December 22, 2011

Social logins pushing sign-ups, engagement

As social network use has risen more consumers have begun switching to social logins outside their networks. Social logins basically allow consumers to use their social network profile login to sign up for newsletters, gain access to content and other... >>

BizReport | Advertising archives October 14, 2011

3D, Mobile, Ecommerce: Changes to how you'll create campaigns

Just in time for the holiday shopping season, several advertising platforms are rolling out new products to help brands better engage. With about four weeks before the rush begins, now is the time to test which options may be best... >>

BizReport | Advertising archives August 24, 2011

Survey: Brands betting on social for holidays

Many brands are looking to social to help push their name recognition to the next level this holiday season. According to the Bizo survey brands are betting that social shopping will take them into the fall season and then straight... >>

BizReport | Advertising archives August 03, 2011

Funding round, platform releases encourage online businesses

As consumers continue spending more time online and less time with newspapers and television, brands are trying new ways of engaging those users where they 'live'. Thus far, most are hanging out on social networks or playing games, areas where... >>

BizReport | Social Marketing August 01, 2011

Social sign-in? Facebook preferred

Facebook may be the largest global social network, but when it comes to creating social profiles for websites, Facebook is just one of many social identities that consumers are using. According to new data from Janrain, Facebook information is the... >>

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