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BizReport | Ecommerce archives October 29, 2012

Study: Shoppers hitting stores earlier, doing more research

One trend that may help online merchants this year: the mobile trend. According to a recent study from Google and Ipsos OTX shoppers are hitting stores, both online and offline, early this year. And while they're shopping they're also doing... >>

BizReport | Blogs & Content archives November 17, 2011

Studies: Traditional media finding traction

Wondering if radio is still getting results? And what about newspapers? Wonder no longer. A new report from Ipsos OTX indicates radio is still getting results - as long as the correct message is sent over the airwaves. According to... >>

BizReport | Research archives September 03, 2010

Study: Kids change how women think, react

When it comes to targeting women, children may be the deciding factor. According to new study from Ipsos OTX, affluent women who have children act and react differently to nearly everything. According to researchers, women with children have different priorities,... >>