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BizReport | Ecommerce archives October 29, 2012
Study: Shoppers hitting stores earlier, doing more research
One trend that may help online merchants this year: the mobile trend. According to a recent study from Google and Ipsos OTX shoppers are hitting stores, both online and offline, early this year. And while they're shopping they're also doing... >>
BizReport | Blogs & Content archives November 17, 2011
Studies: Traditional media finding traction
Wondering if radio is still getting results? And what about newspapers? Wonder no longer. A new report from Ipsos OTX indicates radio is still getting results - as long as the correct message is sent over the airwaves. According to... >>
BizReport | Research archives September 03, 2010
Study: Kids change how women think, react
When it comes to targeting women, children may be the deciding factor. According to new study from Ipsos OTX, affluent women who have children act and react differently to nearly everything. According to researchers, women with children have different priorities,... >>
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