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BizReport | Advertising archives March 10, 2015

Ipsos: Super Bowl ads won, lost in 5 seconds

We are all aware that social media has increased the reach of event-based ads like those in the Super Bowl, but new research indicates the call is action is a leading factor in consumer engagement. ... >>

BizReport | Research archives July 29, 2013

App users want discounts, finds report

When it comes to downloading a branded app, don't expect to find a lot of mobile users playing dress up or clicking through games. According to new data out from thinktank Ipsos, most branded app users in the US are... >>

BizReport | Research archives September 28, 2011

Ipsos: Economy worries up on global scale

It isn't only the economic situation in the US or UK or even Australia worrying consumers these days. The worrying factor is that it seems there are global economic issues finds a recent Ipsos report. The Ipsos Global @dvisory: The... >>

BizReport | Blogs & Content archives March 22, 2011

Report sheds light on gamer demographics

Think you don't need to target gamers because gamers don't use your products? False thinking according to a new report from IGN Entertainment and Ipsos Research. The report finds that not only is the gamer demographic growing - but it's... >>

BizReport | Research archives October 16, 2009

Do you know the difference between young Canadians and Americans?

Demographic targeting, especially for targeting younger consumers, is one of the hottest trends in online advertising. But, did you know that all young adults are not the same? Young Americans feel differently about culture, the environment and even online behaviors... >>

BizReport | Research archives July 28, 2009

Do your products need a make-over?

Chances are, if you're a consumer packaged goods (CPG) marketer, consumers are not buying products because of the packaging. They are buying strictly because this is what they have purchased in the past. Not a bad thing, but when trying... >>

BizReport | Research archives February 09, 2009

U.S. Hispanics embrace web, prefer English language sites

U.S. Hispanics aren't being left behind in Internet circles, their online numbers are already large and continue to swell. As per other U.S. citizens, Hispanics are using the Internet for a wide variety of reasons including news, entertainment and social... >>

BizReport | Research archives February 09, 2009

Report: English preferred by US Hispanic consumers

Forget the old idea of adjusting the language of ads targeted to US Hispanic consumers. According to a recent report by Ipsos U.S. Hispanic Omnibus, this demographic is switching between the English and Spanish languages easily and actually prefers (56%)... >>