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BizReport | Research October 16, 2009

Do you know the difference between young Canadians and Americans?

Demographic targeting, especially for targeting younger consumers, is one of the hottest trends in online advertising. But, did you know that all young adults are not the same? Young Americans feel differently about culture, the environment and even online behaviors... >>

BizReport | Research July 28, 2009

Do your products need a make-over?

Chances are, if you're a consumer packaged goods (CPG) marketer, consumers are not buying products because of the packaging. They are buying strictly because this is what they have purchased in the past. Not a bad thing, but when trying... >>

BizReport | Research February 09, 2009

U.S. Hispanics embrace web, prefer English language sites

U.S. Hispanics aren't being left behind in Internet circles, their online numbers are already large and continue to swell. As per other U.S. citizens, Hispanics are using the Internet for a wide variety of reasons including news, entertainment and social... >>